Prensa y eventos


Búsqueda

Estados Unidos
Blog feb. 5, 2016 | Share

Warc Webinar: 5 Digital Marketing Lessons from comScore

This past week I had the pleasure of presenting on a webinar for WARC (the U.K. based “World Advertising Research Center”) on the topic of “Lessons Learned in a Digital Marketing World”. I discussed several of the fundamental lessons that we’ve learned at comScore over the years about digital marketing effectiveness and the metrics that matter. Leer más

Video dic. 23, 2015 | Share

Shopping goes mobile - Mobile shopping spiked 60 percent this year

Shopping goes mobile

Shopping goes mobile - Mobile shopping spiked 60 percent this year Ver

Blog dic. 22, 2015 | Share

comScore in Journal of Advertising Research on Why the Gross Rating Point Metric Should Thrive in Today’s Fragmented Media World

comScore in Journal of Advertising Research on Why the Gross Rating Point Metric Should Thrive in Today’s Fragmented Media World

In the following article entitled “Is the GRP Really Dead in a Cross-Platform Ecosystem?” comScore Co-Founder and Chairman Emeritus Gian Fulgoni argues that the GRP will remain vital in the measurement of unduplicated reach and frequency across platforms, as consumers’ consumption of television content continues to fragment in ways unimaginable... Leer más

Video dic. 18, 2015 | Share

Mobile shopping up 50%-60% season-to-date

Mobile shopping up 50%-60% season-to-date

Gian Fulgoni on CNBC - Mobile shopping up 50%-60% season-to-date Ver

Presentacion dic. 1, 2015 | Share

State of the U.S. Online Retail Economy in Q3 2015

State of the U.S. Online Retail Economy in Q3 2015

In this presentation, comScore Chairman Emeritus & Co-Founder Gian Fulgoni and comScore VP of Marketing & Insights Andrew Lipsman take an in-depth look at the online retail trends that will drive this holiday season and impact the market. Leer más

Video dic. 1, 2015 | Share

Wal-Mart online dwarfed by king Amazon

Wal-Mart online dwarfed by king Amazon: comScore

Heading into the holiday shopping crush, there's really no comparison between Amazon and Wal-Mart when it comes to vying for shopper dollars on the Internet Ver

Video nov. 30, 2015 | Share

comScore's read on Black Friday

comScore's read on Black Friday

Gian Fulgoni, Executive Chairman & Co-Founder of comScore, discusses growing online sales, and traffic in stores this Black Friday weekend on CNBC. Ver

Video nov. 4, 2015 | Share

THIS could boost ad spending, Gian Fulgoni on millennial TV consumption

Full TV measurement will boost advertising spending

THIS could boost ad spending, Gian Fulgoni on millennial TV consumption Ver

Blog oct. 2, 2015 | Share

comScore in Journal of Advertising Research on How Social Media Drives Growth for Brands

comScore in Journal of Advertising Research on How Social Media Drives Growth for Brands

The 2015 Warc Prize for Social Strategy is a competition that asks marketers to demonstrate how effectively they had used social media in their marketing efforts. Each case was judged using criteria based on insight and strategic thinking, implementation, social effects, business effects, and learnings. Leer más

Video sep. 22, 2015 | Share

Millennial habits

Millenial habits

Millennials are heavy digital and social users and Facebook is the mobile king, Gian Fulgoni talks through the details on CNBC. Ver