Prensa y eventos

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 feb - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

2014 U.S. Digital Future in Focus
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Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

23 abr - Insight NYC

comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
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24 abr - State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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27 abr - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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Blog mar. 31, 2014 | Share Lifting of MRC Advisory on Digital Ad Viewability Signals New Era of Accountability

Lifting of MRC Advisory on Digital Ad Viewability Signals New Era of Accountability

This morning, the MRC announced it has officially lifted its advisory on viewable impressions for display ads. This is an important milestone for the digital advertising market as it green-lights the industry to transact using viewable impressions for display ads. Ultimately, this creates greater accountability and signals a fundamental shift in how... Leer más

Por: Josh Chasin Etiquetas: Ad Impressions, Ad Validation, Advertising, Video, Viewability

Blog mar. 4, 2014 | Share

A Commitment to Transparency

One of the more complex challenges digital measurement and analytics providers grapple with these days is the servicing of dual but paradoxical masters: the protection of intellectual property on the one hand, and the fundamental value of openness and transparency on the other. Leer más

Por: Josh Chasin Etiquetas: Ad Validation, Advertising, Audience Measurement

Presentacion jun. 20, 2013 | Share MMX Multi-Platform

MMX® Multi-Platform: The Next Generation of Digital Audience Measurement

This presentation explores comScore MMX® Multi-Platform and how this tool can help marketers, publishers and agencies to align their media planning efforts to account for today's multi-platform users. Leer más

Por: Jeff Hackett, Josh Chasin Etiquetas: Audience Measurement, Mobile, Multi-Platform, Smartphone, Tablets

Presentacion abr. 3, 2013 | Share Tablets already reach 40 million U.S. owners

Media Metrix Multi-Platform: The Next Generation of Digital Audience Measurement

Digital media consumption used to be simple. More than 12% of web traffic now comes from smartphones and tablets...and that number has doubled in just a year. This brave new digital world presents many challenges for marketers, but comScore Media Metrix Multi-Platform provides insights about the total digital population with unduplicated audiences across... Leer más

Por: Jeff Hackett, Josh Chasin Etiquetas: Audience Measurement, Connected Devices, Cross Media, Engagement, Mobile, Multi-Platform, Tablets, Web Traffic

Blog ago. 2, 2012 | Share

MRC Accredits comScore vCE Validation, Including Cross-Domain iFrame Measurement

Today comScore announced that the validation component of validated Campaign Essentials™ (vCE™) has received MRC accreditation. vCE is the first and only service to have been audited and accredited under the IAB’s new Ad Verification Guidelines. Leer más

Por: Josh Chasin Etiquetas: Ad Impressions, Ad Validation, Advertising, Audience Measurement

Blog oct. 5, 2011 | Share

Planning for the Future of Media Planning?

With so much attention in the digital display landscape currently focused on ad exchanges and RTB, there has been a great deal of speculation about what the future of media planning will look like. If you’ve read the media stories and listened to the industry keynotes, it would appear that we are moving ever closer to a world in which all media data... Leer más

Por: Josh Chasin Etiquetas: Uncategorized

Blog dic. 22, 2010 | Share

A Metrics Miracle

'Twas the week before Christmas, when alone in my house I was finishing shopping, with a click of the mouse; Then I cleared out my browser cache, cookies deleted, In hopes of nefarious snooping, defeated. Yea, the whole ecosystem lay snug in their beds, While visions of cookies alit in their heads; But these weren't the cookies you baked, or you... Leer más

Por: Josh Chasin Etiquetas: e-Commerce, Holiday Shopping, Real Time Bidding

Blog may. 3, 2010 | Share

GRPs For Digital Marketers

As an undergraduate marketing major at NYU, I took a class called Advertising and Media Planning. There was a question on one of the written tests in that class: "What are Gross Rating Points?" I answered, "Reach times average frequency." For some unknown reason, my answer was marked incorrect - an event that apparently still scars... Leer más

Por: Josh Chasin Etiquetas: Ad Impressions, Ad Validation, Advertising, Marketing Research

Blog jul. 21, 2009 | Share

A Generation Ahead

I’ve been in media research for 29 years. I’ve been an executive at Arbitron, and President/CEO at Simmons. So, by now I might know a thing or two about this business. When I joined comScore in 2007, it was largely because I had long considered the company to be the most innovative in the audience measurement space. Leer más

Por: Josh Chasin Etiquetas: Audience Measurement

Blog mar. 12, 2009 | Share

Power to the People

For more than ten years, there have been debates in the Internet measurement space about panel-centric versus server-centric measurement. Recently the IAB released its Audience Reach Measurement Guidelines, a document two years in the making that will go a long way toward clarifying the measurement issues. Leer más

Por: Josh Chasin Etiquetas: Audience Measurement

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