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Blog abr. 4, 2014 | Share

comScore Video Measurement Leading the Upfronts

The upfronts season is upon us and a healthy debate is ensuing about where digital video should fit into the equation. Digital video is at the center of the very real fragmentation occurring with traditional media, especially linear TV, as it is being forced to adapt to the digital paradigm, where consumers are in control of how, when and where they... Leer más

Blog nov. 28, 2012 | Share

Thoughts on the MRC’s Viewable Impression Advisory

Choosing an accredited vendor who can measure cross-domain iframes and provide fully transparent accounting of measurability is the key to moving forward with viewable impressions. Leer más

Video may. 3, 2012 | Share

Ask the Expert: comScore VP Anne Hunter's Take on the New Smart Lift Attribution Model

Ask The Expert: comScore VP Anne Hunter gives her take on the new breakthrough approach To branding attribution. View

White paper mar. 26, 2012 | Share

Changing How the World Sees Digital Advertising

To better understand issues associated with display ad delivery and validation, comScore conducted a groundbreaking charter study with 12 of the world’s leading marketers. The eye-opening findings from this vCE Charter Study help to pave the way for a more accurate measure of campaign delivery that relies on validated impressions, rather than served,... Leer más

Blog jul. 13, 2011 | Share

Last Exposure's Last Breath? Smart Lift Attribution Model Gives Ads The Branding Credit They Deserve!

comScore today announced its latest innovation in ad effectiveness measurement with the introduction of the Smart Lift Attribution Model™. This new methodology, currently being applied to AdEffx Brand Survey Lift™ studies in the United States, overcomes the issue of ‘last exposure’ bias, allowing for the proper allocation of display ad campaign... Leer más

Blog nov. 8, 2010 | Share

The comScore Campaign Essentials Carnival!

What a night! The comScore Campaign Essentials Carnival was a great time for all, and not just because of the snow cones with a kick! I was thrilled to some of our top clients and good friends having fun at the party, and to hear from many of them how excited they are about our newly enhanced Campaign Essentials. This Carnival was a wonderful social... Leer más

White paper sep. 17, 2010 | Share

When Money Moves to Digital, Where Should It Go?

In this paper, comScore and ValueClick Media share results from a study that evaluates how various media-placement strategies work independently, and in combination, to generate the strongest lift in website visitation and search behavior for the advertised brand. Leer más

Blog ene. 19, 2010 | Share

Advertising Effectiveness 101

Last week I had the pleasure of teaching Advertising Effectiveness 101 as part of the IAB professional development series. I've taught a few of these before and every time I come away more pumped up about the opportunities ahead for our industry. If you aren't familar with the program the IAB gives certification to people new to the industry who complete... Leer más