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Comunicado de prensa ago. 28, 2014 | Share

comScore to Present at Deutsche Bank Technology Conference

comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today announced that Serge Matta, President and Chief Executive Officer, will present at the Deutsche Bank Technology Conference in Las Vegas, NV on Thursday, September 11 at 10:50 a.m. PT. Leer más

Comunicado de prensa ago. 28, 2014 | Share

FreakOut Leverages comScore validated Campaign Essentials™ (vCE®) Service to Gain a Holistic View of Digital Campaign Performance in Japan

FreakOut, Inc., a leader in Demand-Side Platform (DSP), and comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today announced the integration of comScore’s validated Campaign Essentials™ (vCE®), a holistic ad and audience delivery validation solution, with FreakOut’s DSP for real-time bidding. This integrated service... Leer más

Data Gem ago. 28, 2014 | Share

Top 25 Mobile Apps Dominated By The Largest Digital Media Brands

Top 25 Mobile Apps by Unique Visitors

The ranking of top apps is dominated by app constellations of some of the largest digital media brands; specifically, Facebook, Google, Apple, Yahoo, Amazon and eBay. These six brands account for 9 of the top 10 most used apps, 16 of the top 25, and 24 of the top 50. Leer más

Data Gem ago. 27, 2014 | Share

iOS App Users Skew Younger than Android Counterparts

Mobile Platform App Audience Breakouts by Age

iOS users skew younger than their Android counterparts across the smartphone and tablet segments. 43 percent of iPhone users are between the ages of 18-34 as compared to 39 percent of Android phone users. In addition, 57 percent of iPad users are under age 45 as compared to 53 percent of Android tablet users. Leer más

Comunicado de prensa ago. 26, 2014 | Share

Los Reportes Futuro Digital 2014 para Chile y México de comScore Están Disponibles Ahora para su Descarga

comScore, Inc., líder global en la medición del mundo digital, hoy liberó los reportes Futuro Digital 2014 para Chile y México. Los reportes, disponibles al público como una descarga complementaria, resalta los mayores cambios en el comportamiento del consumidor digital en el último año a través de diversos sectores online incluyendo social... Leer más

Presentacion ago. 25, 2014 | Share

Optimizing Content and Marketing Strategies for Today’s Health Insurance Shopper

In this presentation, comScore Insurance Practice leader Susan Engleson provides data and insights from the 2014 open enrollment season and details how insurers can leverage these insights to optimize their digital content and marketing strategies Leer más

Presentacion ago. 23, 2014 | Share

Futuro Digital Chile 2014

Chile Digital Future in Focus 2014

El reporte “Futuro Digital Chile 2014 proporciona una revisión del año digital 2013-204 y los comportamientos presentados en la conducta del consumidor en distintas áreas como: social media, noticias/información, gobierno y deportes. Leer más

Comunicado de prensa ago. 21, 2014 | Share

comScore’s U.S. Mobile App Report Available for Download

comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today published The U.S. Mobile App Report. The report, available to the public as a complimentary download, provides an in-depth analysis of the medium that is currently driving the majority of digital behavior in the U.S. As mobile apps continue to play a more significant... Leer más

Presentacion ago. 21, 2014 | Share

The U.S. Mobile App Report

The US Mobile App Report

The days of desktop dominance are over. Mobile has swiftly risen to become the leading digital platform, with total activity on smartphones and tablets accounting for an astounding 60 percent of digital media time spent in the U.S. The fuel driving mobile’s relentless growth is primarily app usage, which alone makes up a majority of total digital... Leer más

Presentacion ago. 19, 2014 | Share

Futuro Digital México 2014

Future in Focus Mexico 2014

El reporte “Futuro Digital México 2014" proporciona una revisión del año digital 2013 -2014 y los comportamientos presentados en la conducta del consumidor en distintas áreas como: social media, educación, gobierno, viajes y deportes. Leer más