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Blog jul. 29, 2015 | Share

Are Smartphones the Swiss Army Knife of the Millennial Generation?

Are Smartphones the Swiss Army Knife of the Millennial Generation

By now everyone is aware how smartphones have ushered in a new digital age of mobile technology. Online engagement on mobile devices surpassed desktop in 2013, and the majority of our digital media consumption now takes place specifically on apps. Mobile, and the smartphone in particular, has already revolutionized the news, video, social media and... Leer más

Comunicado de prensa jul. 28, 2015 | Share

MRC Grants comScore Accreditation for Video Viewability Measurement

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today announced that the Media Rating Council (MRC) granted the company accreditation for video viewability measurement in the Ad Validation suite of validated Campaign Essentials™ (vCE®). Leer más

Presentacion jul. 28, 2015 | Share

The Value of a Digital Ad

The Value of a Digital Ad

In this presentation, Ben Martin, Marketing Insights Director reviews the industry benchmarks for advertising delivery in the first half of the year, and a look at how brands are using Delivery and Brand/Sales Effectiveness to drive ROI in a Cross-Media World. Leer más

Ranking de mercado jul. 24, 2015 | Share

comScore Ranks the Top 50 U.S. Digital Media Properties for June 2015

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released its monthly ranking of U.S. online activity at the top digital media properties for June 2015 based on data from the comScore Media Metrix® and Media Metrix® Multi-Platform services. Google Sites ranked as the top multi-platform property with 241.8 million... Leer más

Ranking de mercado jul. 24, 2015 | Share

comScore Releases June 2015 U.S. Desktop Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released data from the comScore Video Metrix® service showing that 193.6 million Americans watched online content videos via desktop computer in June 2015. Google Sites ranked as the top video content property, BrightRoll Platform was the top video ad property, and... Leer más

Comunicado de prensa jul. 24, 2015 | Share

El reporte Futuro Digital América Latina 2015 de comScore ya está Disponible para su Descarga

El reporte Futuro Digital América Latina 2015 de comScore ya está Disponible para su Descarga

comScore, Inc., tuvo recientemente su seminario online anual para presentar el reporte Futuro Digital América Latina 2015, el cual ya está disponible al público para su descarga. El reporte proporciona una revisión anual de los principales cambios en la conducta del consumidor digital que ocurrieron en diversos sectores online, incluyendo móvil,... Leer más

Presentacion jul. 24, 2015 | Share

Futuro Digital América Latina 2015

2015 LATAM Future in Focus

El mundo digital logró enormes progresos en 2014 así como distintas transformaciones en la manera en que los latinoamericanos interactuaron con la tecnología y consumen medios de comunicación. Mostramos el estado actual de la publicidad online en América Latina y como comScore está ayudando a impulsar la industria. Leer más

Ranking de mercado jul. 24, 2015 | Share

MDA and comScore Release Rankings of Top Web Entities in Malaysia for May 2015

The Malaysian Digital Association (MDA), the apex representative body for online publishers, advertising agencies and digital service providers in Malaysia, and comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released their monthly rankings of web activity for the top online entities in Malaysia for May 2015 based... Leer más

Presentacion jul. 20, 2015 | Share

Futuro Digital Perú 2015

Peru 2015 Digital Future in Focus

El mundo digital logró enormes progresos en 2014 así como distintas transformaciones en la manera en que los peruanos interactuaron con la tecnología y consumen medios de comunicación. Mostramos el estado actual de la publicidad online en Perú y como comScore está ayudando a impulsar la industria. Leer más

Blog jul. 20, 2015 | Share

AOL Proves Audience is 3x Larger After Accounting for International and Mobile Traffic

AOL Proves Audience is 3x Larger After Accounting for International and Mobile Traffic

One of today’s biggest challenges for publishers is conveying the value of their digital audience to advertisers. While an audience’s value depends on many factors, its sheer size (measured in unique visitors) is a major component. It turns out, however, that accurately measuring an audience’s true reach is a trickier task than one might initially... Leer más