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Comunicado de prensa feb. 25, 2015 | Share

comScore Introduces Mobile Metrix® in the UK to Measure Total Mobile Audience Behaviour Across Smartphones and Tablets

comScore, Inc. (NASDAQ: SCOR) today announced the launch of comScore Mobile Metrix® in the United Kingdom, bringing the next generation of mobile audience measurement to the market. Mobile Metrix utilises comScore’s Unified Digital Measurement™ (UDM) for smartphones and tablets, combining passive on-device measurement via mobile panels with census-level... Leer más

Ranking de mercado feb. 24, 2015 | Share

comScore Ranks the Top 50 U.S. Digital Media Properties for January 2015

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. online activity at the top digital media properties for January 2015 based on data from the comScore Media Metrix® and Media Metrix® Multi-Platform services. Google Sites ranked as the top multi-platform property with 241 million unique... Leer más

Ranking de mercado feb. 24, 2015 | Share

comScore Releases January 2015 U.S. Desktop Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix® service showing that 194.8 million Americans watched online content videos via desktop computer in January 2015. Google Sites ranked as the top video content property, BrightRoll Platform was the top video ad property, and VEVO... Leer más

Presentacion feb. 24, 2015 | Share

Lessons Learned in Digital Advertising

Lessons Learned in Digital Advertising

While advertising has evolved tremendously with the advent of new digital technologies, its goal today is much the same as it has always been. Finding ways to reach consumers in the most efficient manner is vital, and being able to quantify a return on marketing investment is a must. Leer más

Ranking de mercado feb. 24, 2015 | Share

MDA and comScore Release Rankings of Top Web Entities in Malaysia for December 2014

The Malaysian Digital Association (MDA), the apex representative body for online publishers, advertising agencies and digital service providers in Malaysia, and comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released their monthly rankings of web activity at the top online entities in Malaysia for November 2014 based... Leer más

Comunicado de prensa feb. 23, 2015 | Share

comScore to Present at Cantor Fitzgerald Internet & Technology Conference

comScore, Inc. (NASDAQ: SCOR) today announced that Mel Wesley, Chief Financial Officer, will present at the Cantor Fitzgerald Internet & Technology Conference, held at Le Parker Meridien in New York City on Tuesday, February 24, 2015 at 8:30 a.m. EST. Leer más

Presentacion feb. 20, 2015 | Share

Show Me the Measurement: Monetizing Mobile Apps in Today’s Competitive Ad Ecosystem

Flurry by Yahoo

comScore CEO Serge Matta delivered a keynote address at Yahoo's 2015 Mobile Developer Conference, February 19th in San Francisco. In this presentation, see how mobile applications are the driving force behind migrating ad revenue to mobile, and what mobile app developers need to know in order to succeed in today's demanding digital ecosystem. Leer más

Ranking de mercado feb. 18, 2015 | Share

comScore Releases January 2015 U.S. Desktop Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch™ analysis of the U.S. desktop search marketplace. Google Sites led the explicit core search market in January with 64.4 percent of search queries conducted. Leer más

Comunicado de prensa feb. 18, 2015 | Share

comScore Anuncia Integracion Global con Flurry de Yahoo para Brindar Medición Independiente de Audiencias a Publishers de Aplicaciones Moviles

Yahoo-Flurry

comScore, Inc. (NASDAQ: SCOR), líder en la medición del mundo digital, hoy anunció la integración con Flurry de Yahoo (NASDAQ:YHOO) a través de la solución Flurry Pulse de Yahoo, lo que permitirá a los clientes de Flurry agilizar el tagging de aplicaciones requerido mara la medición unificada en comScore Mobile Metrix® y Media Metrix® Multi-Platform.... Leer más

Video feb. 17, 2015 | Share

Time spent online by the numbers

Gian Fulgoni talks about the digital media impact of mobile and provides insight to the time we spend on digital platforms. Ver