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Blog jul. 2, 2015 | Share

comScore in Journal of Advertising Research on the Rise of the Digital Omnivore

Gian Fulgoni

Marketing used to be so simple. In the not-too distant past, when marketers had to decide how to best reach consumers, they were faced with just a few options. They could use one or more of the three television networks, run advertisements in newspapers and magazines, or rely on the U.S. Postal Service and direct mail. The advent of digital technologies,... Leer más

Ranking de mercado jul. 2, 2015 | Share

comScore Reports May 2015 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for May 2015. Apple ranked as the top smartphone manufacturer with 43.5 percent OEM market share, while Google Android led as the #1 smartphone platform with... Leer más

Presentacion jul. 2, 2015 | Share

Measuring Cross-Channel Shoppers Across Platforms

Measuring Cross Channel Shoppers Across Platforms

At the Audience Research Foundation's Audience Measurement 2015 conference, Gian Fulgoni, Co-Founder and Chairman Emeritus of comScore, presented findings on measuring the cross-channel shopper in a cross-platform world. Leer más

Video jul. 2, 2015 | Share

Online travel hits $35B

Online Travel hits 31 Billion USD

Gian Fulgoni discusses the online travel space and how digital commerce performed in Q1 on CNBC Exclusive. Ver

Presentacion jul. 1, 2015 | Share

Improve Your Total Campaign Delivery Validation with vCE 2.0

Improve Your Total Campaign Delivery Validation with vCE 2 0

Antoine Maringe and Hadidja Said Hassani introduce how and why it is critical to be able to measure that your ads are seen, by the right audience, in the right environment, free from non-human traffic and how comScore validated Campaign Essentials and the 2.0 version, answer to this issue. Leer más

Ranking de mercado jun. 30, 2015 | Share

Russia Top 20 April 2015

The total digital population in Russia stands at 79.5 million unique visitors accessing to online content from PC and Mobile (including smartphones and tablets). 69,5 million Russians watched an average of 170 videos. 67.1 million Russians accessed to online content of websites of the News / Information category from PC and Mobile. Leer más

Presentacion jun. 25, 2015 | Share

Lecciones Aprendidas en Publicidad Digital

Lessons Learned in Digital Advertising

Si bien la publicidad ha evolucionado enormemente con la aparición de nuevas tecnologías digitales, la finalidad que tiene hoy en día sigue siendo la misma de siempre: generar sentimientos, emociones, percepciones y acciones que, en última instancia incrementen las ventas y construyan lealtad de marca. Es fundamental encontrar las maneras más eficientes... Leer más

Ranking de mercado jun. 25, 2015 | Share

MDA and comScore Release Rankings of Top Web Entities in Malaysia for April 2015

The Malaysian Digital Association (MDA), the apex representative body for online publishers, advertising agencies and digital service providers in Malaysia, and comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released their monthly rankings of web activity for the top online entities in Malaysia for April 2015 based... Leer más

Comunicado de prensa jun. 23, 2015 | Share

comScore Anuncia el Lanzamiento de validated Campaign Essentials™ 2.0 en México y Brasil para Mejorar las Soluciones que Cubran las Necesidades de Medición de Anuncios

Ciudad de México, México y Sao Paulo, Brasil, Junio 23, 2015 – comScore, Inc. (NASDAQ: SCOR), líder global en la medición del mundo digital, hoy anunció la mejora realizada a validated Campaign Essentials™ (vCE®) – ahora vCE 2.0 – para entregar insights sobre campañas publicitarias para clientes en México y Brasil con una mayor velocidad... Leer más

Ranking de mercado jun. 19, 2015 | Share

comScore Ranks the Top 50 U.S. Digital Media Properties for May 2015

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released its monthly ranking of U.S. online activity at the top digital media properties for May 2015 based on data from the comScore Media Metrix® and Media Metrix® Multi-Platform services. Google Sites ranked as the top multi-platform property with 242.4 million unique... Leer más