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Ad Impressions Estados Unidos
Comunicado de prensa oct. 26, 2015 | Share

comScore Wins the Print and Digital Research Forum’s Chairman’s Prize

Today, comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, announced that at the Print and Digital Research Forum (P&DRF) 2015 London Symposium last week it won the Chairman’s Prize for innovative research led by Steve Millman, VP of Research at comScore, on how viewability and latency impact advertising effectiveness.... Leer más

Presentacion oct. 26, 2015 | Share

Introduction to vCE in DoubleClick: An Effortless, Actionable and Trusted GRP

Introduction to vCE in DoubleClick: An Effortless, Actionable and Trusted GRP

vCE in DoubleClick provides media buyers and sellers with the real-time data they need in an effortless, actionable and trusted GRP solution. Leer más

Blog oct. 1, 2015 | Share

The Future of Ad Performance and Effectiveness

The Future of Ad Performance and Effectiveness

At the inaugural comScore Industry Summit, I hosted and moderated a panel made up of some of the brightest data-based marketing visionaries out there. Our panel was titled, The Future of Ad Performance and Effectiveness – quite the topic, and one that could go in many directions. Leer más

Comunicado de prensa jul. 28, 2015 | Share

MRC Grants comScore Accreditation for Video Viewability Measurement

Video Viewability Measurement

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today announced that the Media Rating Council (MRC) granted the company accreditation for video viewability measurement in the Ad Validation suite of validated Campaign Essentials™ (vCE®). Leer más

Presentacion jun. 15, 2015 | Share

Viewability: Why It Still Doesn’t Add Up & What You Should Do About It

Viewability

In this session at ARF Audience Measurement 2015, comScore CEO and President Serge Matta talks about the causes of viewable impression variance and gives a concrete checklist for how to navigate through the churning viewable impression sea to higher ground. Leer más

Presentacion may. 20, 2015 | Share

Non-Human Traffic: Why It Matters and Why You Should Care

Non-Human Traffic: Why It Matters and Why You Should Care

The issue of fraudulent and non-human traffic (NHT) has the online advertising industry reeling, and with good reason: If an ad isn’t reaching a real person, that’s a real problem. In this webinar, Timur Yarnall, comScore SVP of Corporate Development, shared key learnings about NHT. Leer más

Blog may. 20, 2015 | Share

Mobile Metrix Now Features Reporting of Mobile Ad Network Reach

This week comScore introduced mobile ad network reporting in Mobile Metrix, enabling mobile ad networks to demonstrate their audience reach across publisher sites and apps. This important new feature provides independent third-party measurement of audience reach that validates a core value proposition of mobile ad networks... Leer más

Blog abr. 13, 2015 | Share

The Effect of Non-Human Traffic on Your Ad Campaign’s ROI

This is the first in a series of blog posts on combating the industry issues of ad fraud, non-human traffic and viewability. These posts will break down key impacts to the advertising ecosystem and share how comScore is leading the way in tackling these issues so that media buyers and sellers can stay ahead of the fraudsters. Leer más

Video abr. 4, 2015 | Share

Measurement of Fraudulent Traffic Must be Stricter

Measurement of Fraudulent Traffic Must be Stricter

As much as 40% of digital video campaigns can be originating from non-human or fake traffic, says Anne Hunter in an interview with Beet.TV. Ver

Data Gem mar. 27, 2015 | Share

U.S. Display Ad Viewability Rates Won’t Budge, Still at 46% in 2014

Percentage of Viewable Ad Impressions US

Ensuring that online ads are viewable has become a rallying cry for advertisers and publishers have been working hard to improve their inventory on this dimension. Website design and inventory placement are being tested and optimized to make sure their ads are likely to be in-view. Despite their best efforts, display ad viewability rates did not budge... Leer más