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Presentacion nov. 8, 2012 | Share

Power of Like CPG

Power of Like CPG

In The Power of Like: How CPG Brands Can Quantify the Value and Impact of Their Social Marketing Programs, VP of Industry Analysis Andrew Lipsman and Director of CPG Marketing Solutions Neal Niemiec discuss how CPG brand marketers can quantify their Paid, Owned and Earned Media on Facebook using familiar metrics like audience size, demographics, reach/frequency... Leer más

Presentacion ago. 14, 2012 | Share

The State of the U.S. Online Retail Economy in Q2 2012

In Q2 2012, the channel shift from bricks and mortar purchases to online appears to be accelerating, as online sales increased by more than 15% this quarter, while offline sales only increased 2%. Other key trends involve social commerce, the importance of the visual web and the increasing use of mobile in e-commerce. In The State of the U.S. Online... Leer más

Data Gem ene. 18, 2012 | Share

LinkedIn Financial Customers More Affluent than Facebook Users

Income Distribution of Financial Customers

A demographic analysis of financial customers who use social media reveals that a greater percentage of visitors to LinkedIn show higher incomes than visitors to Facebook. In Q3 2011, nearly 40 percent of LinkedIn users among financial customers earned an annual income of more than $100K, compared to only 31 percent for Facebook visitors. Furthermore,... Leer más

Blog dic. 23, 2011 | Share

State of the U.S. Social Networking Market: Facebook Maintains Leadership Position, but Upstarts Gaining Traction

comScore recently released our global social networking report, “It’s a Social World: Top 10 Need-to-Knows about Social Networking and Where it’s Headed,” which we certainly encourage you to download if you haven’t already. And while the report offers a comprehensive global view of what’s happening in social media, I thought it might also... Leer más

White paper dic. 21, 2011 | Share

It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where It’s Headed

This report analyzes the current state of social networking activity around the globe, providing key insights into how social networking has influenced the digital landscape and implications for marketers operating in this social world. Leer más

Blog sep. 19, 2011 | Share

Is Linkedin Becoming an Essential Resource for Job Seekers?

A couple weeks ago, Linkedin CEO Jeff Weiner offered an interesting viewpoint on some new ways of solving the current U.S. unemployment situation. Weiner argues that the current dislocation in the job market is not merely an unfortunate byproduct of the housing and financial crises, but that the rapid pace of change in our economy is resulting in difficulty... Leer más

Data Gem jul. 19, 2011 | Share

LinkedIn Assumes #2 Spot among U.S. Social Networking Sites

unique-visitors-social-networking-sites-US-Jun2010-Jun2011

In June 2011, LinkedIn captured the #2 spot among social networking sites in the U.S., inching past MySpace after a year of 63 percent growth. While Facebook still commands the top spot on the chart, it saw a healthy 14 percent increase versus June 2010. Twitter is not backing down from the race either, up 31 percent year over year, while Tumblr showed... Leer más

Blog jun. 15, 2011 | Share

The Network Effect: Facebook, Linkedin, Twitter & Tumblr Reach New Heights in May

With each passing month it seems that social networking becomes more deeply ingrained into our digital lives. If we take a look back at the past few years we can see just how pervasive it has become. Back in 2007, social networking represented about 1 out of every 12 minutes spent online, while today it accounts for 1 out of every 6 minutes. Leer más

Data Gem may. 16, 2011 | Share

LinkedIn Thrives Across All Markets

Growth of Unique Visitors to LinkedIN

LinkedIn's audience has grown across all markets when comparing data from March 2010 to March 2011. On a worldwide scale, the social networking site for business professionals has seen a growth of 65 percent, from 48 million users in March 2010 to 79 million as of March 2011. Leer más

Data Gem mar. 2, 2011 | Share

Facebook and Twitter –Most European Users Between 15-24 Years Old

Facebook and Twitter –Most European Users Between 15-24 Years Old

The profile of social networking users in Europe reveals an audience that generally skews younger, with 15-24 year olds representing 25.3 percent of users, followed closely by 25-34 year olds at 24.3 percent. While the breakdown of European visitors to Facebook and Twitter mirrors that of social networking site users in general, LinkedIn has an older... Leer más