Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
“Cross-media measurement.” It’s currently one of the hottest topics of discussion among digital advertisers and publishers. But what exactly is it, how is it evolving, and what issues and opportunities lie ahead? We talked with our Chief Revenue Officer, Manish Bhatia, to find out. Here’s what he had to say. Leer másPor: Kate Dreyer Etiquetas: Cross Media, Multi-Platform
Digital advertising has evolved tremendously with the advent of new technologies, the evolution of new ad formats, and a shift in the way ads are bought and sold online. The past few years alone have seen more and more branding dollars flowing to digital as the medium proved itself in being able to reach targeted audiences at scale while delivering... Leer másPor: Kate Dreyer Etiquetas: Ad Impressions, Ad Validation, Advertising, Cross Media
As much as Silicon Valley’s ethos is the constant pursuit of creating value, eventually the byproduct of this process (and the stakeholders involved) will also require the creation of revenue. In the past year, we have seen these dynamics play out in the Social Networking sector across a variety of companies at different stages of growth, maturity,... Leer másPor: Eli Goodman Etiquetas: Audience Measurement, Cross Media, Facebook, Mobile, Multi-Platform
Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry. ViewFeaturing: Serge Matta Etiquetas: Ad Impressions, Ad Validation, Advertising, Cross Media, Google, Mobile, Video
comScore Collaborates with CIMM to Expand its Pioneering Cross-Platform Measurement Service, Combining Five Platforms of TV, Radio, Desktop, Smartphone and Tablet
comScore (NASDAQ: SCOR) in collaboration with the Coalition for Innovative Media Measurement (CIMM), today announced plans to expand its pioneering cross-platform measurement service, the industry’s first to provide continuous unified measurement of media usage on a national scale across TV, radio, desktop, smartphone and tablet. Leer másPor: Andrew Lipsman Etiquetas: Cross Media, Mobile, Multi-Platform, TV, Video
comScore Announces Agreement with Nielsen to License PPM Television and Radio Data Pursuant to a Federal Trade Commission Decision and Order
comScore (NASDAQ: SCOR) today announced that, in accordance with the Federal Trade Commission’s Decision and Order dated September 20, 2013, it has signed an agreement to acquire and license certain assets related to cross-platform audience measurement services of Nielsen Audio (formerly Arbitron, Inc.), including television and radio data collected... Leer másPor: Kate Dreyer Etiquetas: comScore Financial News, Cross Media
In this presentation given at IAB conference 2013, comScore provides a French overview of digital landscape, including data about the way French people use internet, what consumers do with their smartphones in a retail store, the impact of multi-platform and best growth in mobile category. Leer másEtiquetas: m-Commerce, Marketing Research, Media & Entertainment, Mobile, Multi-Platform
This presentation features an update from ESPN and comScore regarding their vision for a cross-pl atform audience measurement solution, the status of the initiative and the results generated to date from the project. Leer másEtiquetas: Engagement, Media & Entertainment, Mobile, Tablets
This webinar presented in Chinese by Fang Cai, presents key insights from the recently released 2013 China–Taiwan–Hong Kong Digital Future in Focus report. The webinar covered prevailing trends in web usage, social media, online video, search and e-commerce from China. Leer másEtiquetas: Ad Validation, e-Commerce, Internet Use, Media & Entertainment, Mobile
comScore, Inc. (NASDAQ: SCOR) today released the 2013 China–Taiwan–Hong Kong Digital Future in Focus report, providing an overview of key digital media usage trends in the region. The report includes detailed data and analysis on the prevailing activity in the social media, online video, search, and e-commerce markets. Also included is analysis... Leer másPor: Amarpal Singh Etiquetas: Ad Validation, e-Commerce, Internet Use, Media & Entertainment, Mobile