comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
Share of time spent social networking from home and work locations varies across sites. A mere 7 percent of minutes spent on MySpace were accessed from a work location, compared to more than 20 percent for Facebook.com and Twitter.com. Leer másPor: Kate Dreyer Etiquetas: Engagement, Facebook, MySpace, Social, Twitter
RESTON, VA, August 26, 2008 – comScore, Inc. (NASDAQ: SCOR) today released its June ranking of the top online display ad publishers and advertisers, based on data from the comScore Ad Metrix service. Fox Interactive Media, which owns MySpace.com, ranked as the top display ad publisher with 15.9 percent of all display ads viewed, while Microsoft was... Leer másPor: Andrew Lipsman Etiquetas: Advertising, Microsoft, MySpace
RESTON, VA, August 12, 2008 – comScore, Inc. (NASDAQ: SCOR) today released a study of worldwide usage of social networking sites, indicating that while the growth in new users in North America is beginning to level off, it is burgeoning in other regions around the world. During the past year, the total North American audience of social networkers... Leer másPor: Andrew Lipsman Etiquetas: Facebook, MySpace, Rankings, Social
TOKYO, JAPAN, August 7, 2008 – comScore, Inc. (NASDAQ: SCOR) today released a study of online social networking in Japan based on data from the comScore World Metrix service. The report found that Facebook visitation more than tripled during the past year, while Mixi.jp was the most visited social networking destination in Japan with 12.7 million... Leer másPor: Sarah Radwanick Etiquetas: Facebook, MySpace, Rankings, Social
<p><a href="http://www.comscore.com/blog/2007/10/consumer_trends_in_social_netw.html">As promised in an earlier blog post</a>, I want to share with you an analysis of the display advertising delivered on MySpace and Facebook that I recently presented at the Forrester Consumer Forum. The data are based on comScore’s Ad Metrix... Leer másPor: Gian Fulgoni Etiquetas: Advertising, Facebook, MySpace
Recently, I spoke at the Forrester Consumer Forum here in Chicago, titled “Winning in a World Transformed by Social Technologies.” I’d like to share with you some of the findings from my presentation, which focused on consumer trends in social networking. Leer másPor: Gian Fulgoni Etiquetas: Facebook, MySpace, Social
London, UK, 15 August 2007 – comScore (NASDAQ: SCOR) today released a study of UK traffic in July to a selection of leading social networking sites. Leer másPor: Ayaan Mohamud Etiquetas: Facebook, MySpace, Rankings, Social
RESTON, VA, July 31, 2007 – comScore (NASDAQ: SCOR) today released the results of a study on the expansion of social networking across the globe, revealing that several major social networking sites have experienced dramatic growth during the past year. Leer másPor: Andrew Lipsman Etiquetas: Facebook, MySpace, Rankings, Social
RESTON, VA, December 19, 2006 – comScore Media Metrix today released its monthly analysis of U.S. consumer activity at top online properties and categories for November. Fox Interactive Media topped all properties with 39.5 billion page views in November, primarily driven by the 38.7 billion pages consumed at MySpace.com, based on traffic from home,... Leer másPor: Andrew Lipsman Etiquetas: Audience Measurement, Internet Use, MySpace, Rankings, ,
RESTON, Va., December 18, 2006 – comScore Networks, a leader in measuring the digital age, today released a study analyzing the impact of visitation from university locations at the top two Web properties, Fox Interactive Media (which includes MySpace.com) and Yahoo! Sites. Eight percent of all Web content consumed by U.S. Internet users, as measured... Leer másPor: Andrew Lipsman Etiquetas: Audience Measurement, Internet Use, MySpace, Rankings