comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
The trees may not be trimmed nor the menorahs lit (yet!), but the 2013 online holiday shopping season is already well underway. While we’re predicting a combin ed 14-17% growth in holiday desktop e-commerce and mobile commerce vs. last year, we’re tempering our expectations a bit thanks to discretionary spending being squeezed and six fewer shopping... Leer másPor: Kate Dreyer Etiquetas: Black Friday, Holiday Shopping, m-Commerce, Pinterest, Retail
In Q2 2012, the channel shift from bricks and mortar purchases to online appears to be accelerating, as online sales increased by more than 15% this quarter, while offline sales only increased 2%. Other key trends involve social commerce, the importance of the visual web and the increasing use of mobile in e-commerce. In The State of the U.S. Online... Leer másPor: Andrew Lipsman, Gian Fulgoni Etiquetas: e-Commerce, Facebook, LinkedIn, Mobile, Pinterest, Retail, Smartphone
In this presentation Chiara Galli and Antonio Pepe provide an overview of the current and the latest trends in the Italian digital landscape, providing insight into online behavior that is influencing the future of the digital industry. Leer másPor: Chiara Galli Etiquetas: Facebook, Google, LinkedIn, Pinterest, Social
Gian Fulgoni, chairman and co-founder of comScore Inc., talks about growth at Pinterest and the outlook for the social-networking website. ViewFeaturing: Gian Fulgoni Etiquetas: Pinterest, Social
State of the U.S. Social Networking Market: Facebook Maintains Leadership Position, but Upstarts Gaining Traction
comScore recently released our global social networking report, “It’s a Social World: Top 10 Need-to-Knows about Social Networking and Where it’s Headed,” which we certainly encourage you to download if you haven’t already. And while the report offers a comprehensive global view of what’s happening in social media, I thought it might also... Leer másPor: Andrew Lipsman Etiquetas: Facebook, Google Plus, LinkedIn, Pinterest, Social
With news this week that Facebook is beginning to roll out its new Timeline feature, it reminds us that so much of what’s captured on the world’s most popular social networking site are our fondest memories. And if you look at your newsfeed in any given day it will often reflect the present – what’s happening in the world around you today. But... Leer másPor: Eli Goodman Etiquetas: Facebook, Pinterest