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Video feb. 10, 2015 | Share

How Walmart & Target are winning mobile

Top mobile retailers

This past holiday season nearly a quarter of online shopping was done using a mobile device – meaning it’s no longer OK for a retailer to have a good web site – they also need to master selling via smartphone. So which retailers are winning the mobile war? Yahoo Finance asked comScore co-founder Gian Fulgoni and while some of the usual suspects... Ver

Blog ene. 26, 2015 | Share

comScore in Journal of Advertising Research on Topic of Omni-Channel Retailers and the Consumer Path-to-Purchase

Gian Fulgoni

Marketers always have relied on consumer insights as the basis for their sales and marketing strategies. The challenge to marketers intensifies each year as the advent of digital technologies has created a fast-growing e-commerce channel while also making it much easier for consumers to conduct research and obtain the price and product information that... Leer más

Comunicado de prensa ene. 7, 2015 | Share

Final 2014 Desktop Online Holiday Sales Reach $53.3 Billion, Up 15 Percent vs. Year Ago

comScore (NASDAQ : SCOR) today reported holiday season U.S. retail e-commerce spending from desktop computers for the entire November-December 2014 holiday season. For the holiday season, $53.3 billion was spent online, marking a 15-percent increase versus the corresponding days last year. Cyber Monday (Monday, Dec. 1) once again ranked as the heaviest... Leer más

Video dic. 23, 2014 | Share

How mobile is changing retail

With 1 of every 7 consumer dollars being spent online, Gian Fulgoni, comScore co-founder, discusses the impact of mobile on retail and who has figured it out. Ver

Comunicado de prensa dic. 23, 2014 | Share

Final Week of Online Holiday Spending Before Christmas Surges 18 Percent vs. Year Ago

comScore (NASDAQ : SCOR) today reported holiday season U.S. retail e-commerce spending from desktop computers for the first 51 days of the November-December 2014 holiday season. For the holiday season-to-date, $48.3 billion has been spent online, marking a 15-percent increase versus the corresponding days last year. The most recent week (Dec. 15-21)... Leer más

Comunicado de prensa dic. 17, 2014 | Share

Second Consecutive Week Featuring Five Billion Dollar Weekdays of Online Desktop Spending Reaffirms Strong Holiday Season

comScore (NASDAQ : SCOR) today reported holiday season U.S. retail e-commerce spending from desktop computers for the first 44 days of the November-December 2014 holiday season. For the holiday season-to-date, $42.5 billion has been spent online, marking a 15-percent increase versus the corresponding days last year. The most recent week beginning with... Leer más

Video dic. 12, 2014 | Share

It's a very merry mobile Christmas

Mobile Retail Trends

Mobile is placing purchasing power in the hands of consumers, says Gian Fulgoni, comScore co-founder, providing insight to online shopping. Ver

Comunicado de prensa dic. 10, 2014 | Share

Green Monday Surges 15 Percent to $1.6 Billion in Desktop Sales to Rank as 3rd Heaviest Day of the Holiday Season-to-Date

comScore (NASDAQ : SCOR) today reported holiday season U.S. retail e-commerce spending from desktop computers for the first 38 days of the November-December 2014 holiday season. For the holiday season-to-date, $35.4 billion has been spent online, marking a 15-percent increase versus the corresponding days last year. Green Monday (Dec. 8) reached $1.6... Leer más

Blog dic. 8, 2014 | Share

How Mobile is Transforming Holiday Shopping

Thanksgiving Dilemma

Ever since the initial NRF report of an 11% decline in retail buying over the four day Thanksgiving weekend, a doom-and-gloom narrative has overtaken a retail season that had many folks optimistic about the chances of a significant rebound due to improving macroeconomic indicators. As a result of the NRF report, some analysts have suggested that many... Leer más

Comunicado de prensa dic. 2, 2014 | Share

Cyber Monday Exceeds $2 Billion in Desktop Sales for First Time Ever to Rank as Heaviest U.S. Online Spending Day in History

comScore (NASDAQ : SCOR) today reported holiday season U.S. retail e-commerce spending from desktop computers for the first 31 days of the November-December 2014 holiday season. For the holiday season-to-date, $26.7 billion has been spent online, marking a 16-percent increase versus the corresponding days last year. Leer más