comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, recently published its 2014 U.S. Digital Future in Focus white paper. The report, available to the public as a complimentary download, provides a year in review of the major shifts in digital consumer behavior that occurred in various online sectors, including mobile, social... Leer másPor: Adam Lella Etiquetas: Advertising, e-Commerce, Mobile, Multi-Platform, Búsqueda, Social, Video
2013 was another watershed year in the life of digital, marked by transformative changes in how people interacted with technology, how content evolved the new media paradigm, and how businesses developed through digital advertising and commerce. In this whitepaper, we will examine how today’s digital media landscape has changed over the past few years... Leer másPor: Adam Lella, Andrew Lipsman, Kate Dreyer Etiquetas: Advertising, e-Commerce, Mobile, Multi-Platform, Búsqueda, Social, Video
The Journal of Advertising Research recently published its March 2014 issue, which featured a new article co-authored by comScore chairman emeritus Gian Fulgoni and me, entitled “Digital Game Changers: How Social Media Will Help Usher in the Era of Mobile and Multi-Platform Effectiveness Measurement.” Leer másPor: Andrew Lipsman Etiquetas: Advertising, Mobile, Multi-Platform, Social
comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, recently published its latest white paper Marketing to Millennials: 5 Things Every Marketer Should Know. The paper, available to the public as a complimentary download, provides companies with important context for understanding the media consumption habits of this very valuable... Leer másPor: Adam Lella Etiquetas: Demographics, Facebook, Mobile, Social, Video
Millennials, defined for the purposes of this analysis as adults ages 18-34, are an extremely unique demographic segment with digital media consumption habits that vary greatly from older generations. Because their media consumption habits serve as a leading indicator for the broader media landscape, understanding how to market to this valuable demographic... Leer másPor: Adam Lella, Andrew Lipsman Etiquetas: Ad Impressions, Demographics, Marketing Research, Mobile, Social, Video
Here’s a chance to find out how Australia spends it’s time online. This graph presents a quick summary of how a typical hour of online activity would breakdown based on Australia’s internet usage in October 2013. Leer másPor: Amarpal Singh Etiquetas: Engagement, Internet Use, Búsqueda, Social, Web Traffic
Learn more about the social media benchmarking and competitive intelligence insights that matter when developing an effective social marketing strategy. Leer másEtiquetas: Facebook, Social, Twitter
Rather than focusing on potential fans, savvy social brands hone in on quality activity and interactions. By using audience-centric social media metrics and competitive benchmarking, brands can better understand their performance and identify oppo rtunities to improve their social impact. Leer másPor: Tania Yuki Etiquetas: Engagement, Facebook, Social
E-commerce, up 13% year-over-year in Q3, continues to grow at a faster rate than the overall retail sector, while mobile commerce is growing at twice that rate. In this presentation, comScore Chairman & Co-Founde r Gian Fulgoni and comScore VP of Marketing & Insights Andrew Lipsman take an in-depth look at the online retail trends that will... Leer másPor: Andrew Lipsman, Gian Fulgoni Etiquetas: e-Commerce, Holiday Shopping, m-Commerce, Mobile, Social
In this presentation, comScore and UPS explore what customers expect during their online shopping experience, how mobile and social are changing buying trends and how retailers can benefit by offering an integrated sales experience. Leer másEtiquetas: e-Commerce, Retail, Shopping, Smartphone, Social