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Blog jul. 15, 2016 | Share

Premium Publishers Drive Much Higher Brand Lift, Particularly Mid-Funnel

Premium Publishers Drive Much Higher Brand Lift, Particularly Mid-Funnel

comScore recently conducted research examining the branding effectiveness of digital display and video ads appearing on Digital Content Next (DCN) member sites compared to non-member sites. DCN is a consortium of digital publishers whose brands have a direct relationship with the consumer and therefore are more likely to be household names and are generally... Leer más

Presentacion jul. 14, 2016 | Share

The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Effectiveness

The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Effectiveness

comScore conducted research to examine the branding effectiveness of digital display and video ads appearing on Digital Content Next (DCN) member sites, a group of brand name media generally considered to be “premium publishers,” as compared to other publishers. The research demonstrates that premium publisher do drive higher brand lift effectiveness... Leer más

Blog jul. 8, 2016 | Share

comScore in Journal of Advertising Research on How Marketers Can Minimize Losses Caused by Bogus Web Traffic

comScore in Journal of Advertising Research

In the following article entitled “Fraud in Digital Advertising: A Multibillion-Dollar Black Hole,” comScore Co-Founder and Chairman Emeritus Gian Fulgoni identifies a variety of creative and sophisticated ways for smart marketers, faced with the challenges of digital ad fraud, to ensure they can still reach their target segments in a cost-effective... Leer más

Comunicado de prensa jun. 7, 2016 | Share

Weborama Integrates comScore validated Campaign Essentials™ (vCE®) to Enable Video Viewability Measurement Across Mobile devices

comScore, Inc. (NASDAQ: SCOR) today announced a global integration with Weborama that allows media buyers and sellers to measure video viewability by leveraging comScore validated Campaign Essentials™ (vCE®) metrics directly within Weborama’s platform. This integration allows joint customers to measure HTML5 video viewability on desktop and mobile.... Leer más

Case Study abr. 5, 2016 | Share

Campaign Viewability Optimisation: An Auto Manufacturer Case Study

Campaign Viewability Optimisation An Auto Manufacturer Case Study

In-Flight Optimisation Increases Publisher’s Viewability by 86% for Auto Manufacturer’s Ad Campaign Leer más

Blog abr. 4, 2016 | Share

Sophisticated Detection Techniques Essential for Uncovering Majority of Invalid Traffic for Digital Ads

Sophisticated Detection Techniques Essential for Uncovering Majority of Invalid Traffic for Digital Ads

The top online display advertisers deliver hundreds of billions of impressions every year. Unfortunately, more than half of the ad impressions served – 52 percent – never have the chance to make an impact because they’re either not viewable or not delivered to a human. Leer más

White paper mar. 14, 2016 | Share

The Value of a Digital Ad

The Value of a Digital Ad

A collection of research demonstrating how digital advertising can be successfully measured and made more valuable. Leer más

Comunicado de prensa mar. 14, 2016 | Share

comScore’s Value of a Digital Ad Report Available for Download

comScore, Inc. (NASDAQ: SCOR) today announced the publication of its latest report, The Value of a Digital Ad: How Validated Reach & Frequency Metrics Can Drive Campaign ROI. Available to the public as a complimentary download, the report discusses the challenge of using traditional reach and frequency measures in advertising campaigns, and how... Leer más

Blog mar. 10, 2016 | Share

comScore in Journal of Advertising Research on How to Distinguish “Valuable” from “Nice to Know” Among Measures of Consumer Engagement

comScore in Journal of Advertising Research on How to Distinguish “Valuable” from “Nice to Know” Among Measures of Consumer Engagement

In the following article entitled “In the Digital World, Not Everything That Can Be Measured Matters” comScore Co-Founder and Chairman Emeritus Gian Fulgoni identifies the metrics that matter to marketers’ return on advertising investment (ROI) versus those that either are nice to know or downright misleading. The article was recently published... Leer más

Blog feb. 5, 2016 | Share

Warc Webinar: 5 Digital Marketing Lessons from comScore

This past week I had the pleasure of presenting on a webinar for WARC (the U.K. based “World Advertising Research Center”) on the topic of “Lessons Learned in a Digital Marketing World”. I discussed several of the fundamental lessons that we’ve learned at comScore over the years about digital marketing effectiveness and the metrics that matter. Leer más