Prensa y eventos

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 feb - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

The Evolution of Digital Advertising
Descargar ahora

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

23 abr - Insight NYC

comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
Leer más

24 abr - State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
Leer más

27 abr - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
Leer más

12 may - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
Leer más


Comunicado de prensa abr. 3, 2014 | Share

comScore Launches Mobile Metrix® in Turkey for Reporting of Smartphone and Tablet Audiences

comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced the introduction of Mobile Metrix® in Turkey for reporting of mobile browser and app audiences on smartphones and tablets. This service can help publishers demonstrate the size and value of their mobile audiences and help media planners and buyers better... Leer más

Por: Ana Laura Zain Etiquetas: Android, iOS, Mobile, Smartphone, Tablets

Blog mar. 6, 2014 | Share Mobile Device Usage Singapore vs Hong Kong

Mobile Device Usage: Singapore v/s Hong Kong

Singapore and Hong Kong have been the most rapidly developing and fiercely competitive metros in Asia Pacific in the last four decades. We are excited to share some interesting data that shows how mobile device usage in Hong Kong and Singapore compares. Leer más

Por: Amarpal Singh Etiquetas: Android, iOS, Mobile, Smartphone

Blog jul. 31, 2013 | Share The UK Mobile Gaming Landscape

The UK Mobile Gaming Landscape

Mobile gaming in the UK continues to grow at a steady pace with little that separates it from social media in terms of audience reach. There are now over 20 million monthly mobile gamers, with 6 million playing games on their mobile on a daily basis. Leer más

Por: Ayaan Mohamud Etiquetas: Android, Gaming, iOS, Mobile, Smartphone

Presentacion mar. 28, 2013 | Share 2013 Future in Focus Digitales Deutschland

2013 Future in Focus – Digitales Deutschland Webinar

This webinar presented in German by Berit Block, provides an overview of the digital landscape in Germany. It covered prevailing trends in web usage, mobile, online video, digital advertising, search and a special review of social media, retail and women on the web. Leer más

Por: Ayaan Mohamud Etiquetas: Advertising, Amazon, Android, Audience Measurement, Banking, Demographics, Engagement, Facebook, Google, iOS, iPad, iPhone, Mobile, Multi-Platform, Samsung, Búsqueda, Shopping, Smartphone, Tablets, , Twitter, VEVO, Video

Comunicado de prensa mar. 25, 2013 | Share

comScore Announces U.S. Launch of Media Metrix® Multi-Platform to Deliver Unified View of Desktop, Smartphone and Tablet Audiences

comScore, Inc. (NASDAQ: SCOR) today announced the official U.S. launch of Media Metrix® Multi-Platform, the next generation of digital audience measurement and media planning. Building on Media Metrix®, Mobile Metrix® and Video Metrix® from comScore’s Audience Analytics suite, this first-of-its-kind product – originally released to clients... Leer más

Por: Andrew Lipsman Etiquetas: Advertising, Android, Audience Measurement, iOS, Marketing Research, Mobile, Multi-Platform, Video, Smartphone, Tablets, Web Analytics

Presentacion mar. 20, 2013 | Share

2013 Mobile Future in Focus

In this presentation, comScore Senior Vice President of Mobile Mark Donovan will explore the U.S. and international mobile market dynamics and discuss what they mean for the coming year. Leer más

Por: Mark Donovan Etiquetas: Android, Apple, Engagement, iOS, iPad, iPhone, Mobile, Multi-Platform, Tablets, Technology,

Presentacion mar. 19, 2013 | Share 2013 Canada Digital Future in Focus

2013 Canada Digital Future in Focus

In this presentation, Darrick Li, Manager, Media Metrix Canada presents key insights from the 2013 Canada Digital Future in Focus report, highlighting prevailing trends in PC web usage and demographics, online video, digital advertising, mobile, social media and e-commerce. Leer más

Por: Darrick Li Etiquetas: Advertising, Amazon, Android, Audience Measurement, Banking, Demographics, Engagement, Facebook, Google, iOS, iPad, iPhone, Mobile, Multi-Platform, Samsung, Búsqueda, Shopping, Smartphone, Tablets, , Twitter, VEVO, Video

Blog mar. 6, 2013 | Share Android vs iOS

Android vs. iOS: User Differences Every Developer Should Know

With Android and iPhone now combining for nearly 90 percent of the U.S. smartphone market, many app developers are concentrating their efforts on serving the majority of smartphone users through these two platforms. But there is an inherent tension when resources are limited and developers must choose one over the other, or decide which platform to... Leer más

Por: Benjamin Travis Etiquetas: Android, Apple, Apps, Google, iOS, iPhone, Mobile, Smartphone

Comunicado de prensa feb. 25, 2013 | Share

comScore Releases the “2013 Mobile Future in Focus” Report

comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today released the 2013 Mobile Future in Focus report. This annual report examines the U.S. mobile and connected device landscape in 2012, highlighting trends that have impacted mobile media consumption and shifted market dynamics across mobile networks, platforms,... Leer más

Por: Carmela Aquino Etiquetas: Android, Apple, BlackBerry, iOS, iPad, iPhone, Microsoft, Mobile, Multi-Platform, Nokia, RIM, Samsung, Smartphone, Social, Tablets, , WiFi

White paper feb. 22, 2013 | Share

2013 Mobile Future in Focus

2012 was another milestone year in the life of mobile as continued innovation in hardware, software and device functionality lays the groundwork for the future of the industry. Smartphones and tablets are ushering in a new era of multi-platform media, with consumers becoming increasingly agnostic about how, when and where they engage with content. This... Leer más

Por: Andrew Lipsman, Carmela Aquino Etiquetas: Android, Apple, Apps, Google, iOS, iPad, iPhone, Nokia, RIM, Samsung, Smartphone, Tablets

Filtrar Por