Fresh off of another championship title this past season, it is no surprise that Kansas City residents are tuning in to support their local team in droves. Thanks to Taylor Swift’s recent attendance as well, buzz surrounding the Kansas City Chiefs is reaching new heights. Sunday afternoon’s game on WDAF (FOX) drove an impressive 46.7 live household rating, earning the title of top broadcast series of the week. Extensive pre and post-game coverage also ranked highly, helping to earn WDAF (FOX) the title of the top broadcast network of the week as well, while earning an average live household rating of 4.8 throughout the week. On cable networks, College Football on ESPN had a very strong week, earning the number one spot amongst broadcast series thanks to a live household rating of 5.6. However, on the network side, it was FNC (FOX News Channel) that earned the number one position thanks to an average live household rating of 1.0 throughout the week.
Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!
Series Detail
Series Performance
Rank
Series
Local Affiliate
Day of Week
Live HH Rating
Average Audience (TVs)
1
NFL on FOX National
WDAF (FOX)
U
46.7
376.8K
2
NFL on FOX Fill
42.5
343.1K
3
NFL on FOX Post Gun
32.0
258.3K
4
NFL on FOX Game Break
31.3
252.2K
5
The OT
23.3
187.8K
Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Kansas City, MO Market, Week of Sept. 18-24, 2023, US.
Network:
College Football
ESPN
S
5.6
45.5K
M
5.0
40.3K
College Football Scoreboard
4.4
35.8K
MBL Baseball
BSKC (Bally Sports Kansas City)
T
3.0
24.4K
FOXSP1 (FOX Sports 1)
2.8
22.9K
Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Kansas City, MO Market, Week of Sept. 18-24, 2023, US.
Network Detail
Network Performance
4.8
39.1K
KMBC (ABC)
3.2
26.0K
KCTV (CBS)
2.9
23.8K
KSHB (NBC)
2.4
19.6K
KPXE (ION)
0.6
4.8K
FNC (FOX News Channel)
1.0
7.9K
0.7
5.9K
MSNBC
4.4K
HGTV (HGTV: Home & Garden Television)
0.4
3.3K
CNN
3.2K
Demographics:
Interests & Habits:
Age: 55+
Plays Fantasy Sports
Residence: No Children Present
NFL & College Basketball Fan
Household: High School Graduate
Golf Enthusiast
Source: Comscore TV, Preliminary Data, Sept. 18-24, 2023, US.
Total Actions (FB, X, IG)
# of Posts
KMBC 9 News Kansas City
97.4K
726
WDAF - FOX News Kansas City
90.5K
458
41 Action News - KSHB-TV
73.2K
438
Source: Comscore Social, PowerRankings, Sept. 18-24, 2023, US.*Disclaimer: Data Pulled 10/2/2023; All preliminary data should be used for directional purposes only