Comscore MMX Releases Top 50 Web Rankings for March

Yellow Book Network and MLB.com Lead Top-Gaining Properties

March Madness Tournament Drives Traffic to Online Gambling Sites

RESTON, VA, April 14, 2008 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at the top online properties for March 2008 based on data from the Comscore MMX service. March saw traffic increase to online radio, gambling and retail-health care sites.

“American sports factored in prominently for the top gaining categories and properties in March,” said Jack Flanagan, executive vice president of Comscore MMX. “The NCAA tournament drove substantial traffic to online gambling sites during the month, while the start of spring training made MLB.com one of the top gaining properties. Both events also contributed to ESPN.com’s surge in the top properties rankings.”

Top-Gaining Sites for March

Yellow Book Network secured the top-gaining site position for the month, with a 54-percent gain to 13.5 million visitors due, at least in part, to a new partnership with addresses.com. Baseball spring training and fantasy team drafts prompted a flood of earnest fans to MLB.com, which jumped 50 percent to 9.8 million visitors. Bankrate.com Sites witnessed a 46-percent increase to 5 million visitors with the addition of the InsureMe.com entity in March.

Radio Sites See Surge in Visitation

Radio sites experienced a sharp increase in traffic in March with the category growing 27 percent to 61.8 million visitors, making it the top-gaining category for the month. AOL Music led the category with 21.9 million visitors (up 5 percent), followed by Yahoo! Music with nearly 20.8 million visitors (up 4 percent) and Clear Channel Online with 11 million visitors (up 2 percent). Other significant increases were experienced by Pandora.com (up 9 percent), Citadel Broadcasting Corporation (up 11 percent), and Disney Music (up 17 percent).

Online Gambling Traffic Propelled by March Madness

The NCAA basketball tournament, also known as “March Madness,” attracted a flurry of online bettors, prompting a 14-percent gain to the online gambling category. Sportingbet PLC increased 35 percent to 975,000 visitors and SportsBetting.com rose 114 percent to 145,000 visitors.

Walgreen Co. Leads Retail – Health Care Category

Retail – Health Care sites experienced a 12-percent increase in March to 26.3 million visitors, as Walgreen Co. led the category with 5.4 million visitors (up 10 percent). Drugstore.com, Inc. captured the second position with 3.7 million visitors, followed by CVS with nearly 3 million visitors.

Top 50 Properties

The top 10 properties maintained their positions from February with Yahoo! Sites continuing to lead as the top property with 139.5 million visitors, followed by Google Sites with 137.5 million visitors and Microsoft Sites with 121 million visitors. ESPN jumped 12 spots on the popularity of March Madness and anticipation of the 2008 Major League Baseball season. Gains were also experienced by AT&T (up 8 spots to #18 with 31.3 million visitors), Target Corporation (up 5 spots to #20 with nearly 30 million visitors), and CBS Corporation (up 6 spots to #24 with 28.6 million visitors).

Top 50 Ad Focus Ranking

The top 10 Ad Focus properties also maintained their February rankings with Platform-A, the ad network combining Advertising.com, Tacoda, AOL, and Quigo, leading the ranking in March, reaching 91 percent of Americans online. interCLICK gained 9 spots in the ranking to position 14, reaching 58 percent of the 188 million Americans online. Real Cities Network and YuMe Video Network both entered this month’s rankings in positions 38 and 43, respectively.

TABLE 1

Comscore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)
March 2008 vs. February 2008
Total U.S. - Home, Work and University Locations
Source: Comscore MMX

Total Unique Visitors (000)

Feb-08

Mar-08

% Change

Rank by Unique Visitors

Total Internet : Total Audience

185,017

188,010

2

N/A

Yellow Book Network

8,801

13,523

54

75

MLB.com

6,519

9,799

50

104

Bankrate.com Sites

3,441

5,027

46

218

Craveonline

5,806

8,254

42

128

Six Apart Sites

9,749

13,680

40

74

Break Media

5,845

7,876

35

131

Bidz.com

3,755

5,049

34

217

Eversave.com

3,666

4,865

33

226

wikiHow.com

3,561

4,678

31

240

Reunion.com

6,875

9,003

31

117

*Ranking based on the top 250 properties in March 2008

TABLE 2

Comscore Top 10 Gaining Categories by Percentage Change in Unique Visitors (U.S.)
March 2008 vs. February 2008
Total U.S. - Home, Work and University Locations
Source: Comscore MMX

Total Unique Visitors (000)

Feb-08

Mar-08

% Change

Total Internet : Total Audience

185,017

188,010

2

Entertainment - Radio

48,508

61,786

27

Gay/Lesbian

2,479

3,114

26

Online Gambling

11,082

12,592

14

Retail - Health Care

23,596

26,318

12

Teens

27,824

30,738

10

Coupons

19,986

22,009

10

Retail - Movies

25,070

27,457

10

Technology - News

44,320

48,226

9

Pharmacy

15,384

16,730

9

Gaming Information

42,197

45,802

9

TABLE 3

Comscore Top 50 Properties (U.S.)
March 2008
Total U.S. - Home, Work and University Locations
Unique Visitors (000)
Source: Comscore MMX

Rank

Property

Unique Visitors

(000)

Rank

Property

Unique Visitors

(000)

Total Internet : Total Audience

188,010

1

Yahoo! Sites

139,518

26

Superpages.com Network

27,672

2

Google Sites

137,480

27

Disney Online

27,302

3

Microsoft Sites

121,013

28

Comcast Corporation

25,780

4

AOL LLC

111,832

29

Shopzilla.com Sites

25,714

5

Fox Interactive Media

88,284

30

Expedia Inc

25,089

6

eBay

81,874

31

Yellowpages.com Network

24,962

7

Wikipedia Sites

58,705

32

Bank of America

23,638

8

Amazon Sites

58,683

33

United Online, Inc

22,992

9

Ask Network

55,437

34

ESPN

22,357

10

Time Warner - Excluding AOL

55,108

35

Gannett Sites

22,290

11

Apple Inc.

48,374

36

Monster Worldwide

21,932

12

New York Times Digital

47,755

37

Photobucket.com LLC

21,861

13

Viacom Digital

44,826

38

CareerBuilder LLC

21,823

14

Weather Channel, The

40,731

39

WebMD Health

20,200

15

Facebook.com

35,510

40

Real.com Network

19,979

16

CNET Networks

34,598

41

E.W. Scripps

19,938

17

Glam Media

34,461

42

Demand Media

19,903

18

AT&T, Inc.

31,297

43

Cox Enterprises Inc.

18,875

19

Adobe Sites

31,098

44

WordPress

18,846

20

Target Corporation

29,873

45

AmericanGreetings Property

18,841

21

Verizon Communications Corporation

29,488

46

iVillage.com: The Womens Network

18,494

22

Wal-Mart

29,474

47

Hearst Corporation

17,875

23

Gorilla Nation

29,085

48

Atrinsic, Inc.

17,752

24

CBS Corporation

28,583

49

NBC Universal

17,661

25

craigslist, inc.

28,563

50

WorldNow - ABC Owned Sites

17,634

TABLE 4

Comscore Ad Focus Ranking (U.S.)
March 2008
Total U.S. - Home, Work and University Locations
Unique Visitors (000)
Source: Comscore MMX

Rank

Property

Unique Visitors (000)

Reach %

Rank

Property

Unique Visitors (000)

Reach %

Total Internet : Total Audience

188,010

100.0

1

Platform-A**

170,537

91%

26

CPX Interactive**

73,768

39%

2

Advertising.com**

167,500

89%

27

MySpace.com*

72,753

39%

3

Yahoo! Network**

160,336

85%

28

eBay.com

69,452

37%

4

Google Ad Network**

152,048

81%

29

Undertone Networks**

68,190

36%

5

Specific Media**

145,554

77%

30

Gorilla Nation Media

67,180

36%

6

ValueClick Networks**

140,091

75%

31

YouTube.com

64,754

34%

7

Yahoo!

137,819

73%

32

MSN.com Home Page

57,474

31%

8

Tribal Fusion**

135,640

72%

33

Ask Network

55,437

29%

9

Google

132,349

70%

34

Quigo**

54,141

29%

10

Casale Media Network**

129,399

69%

35

Kontera**

53,186

28%

11

DRIVEpm**

124,333

66%

36

Vizi Inc**

51,466

27%

12

adconion media group**

117,469

62%

37

Ybrant/AdDynamix Network**

48,688

26%

13

AOL Media Network

111,832

59%

38

Real Cities Network

47,843

25%

14

interCLICK**

108,818

58%

39

MapQuest

47,799

25%

15

MSN-Windows Live

105,925

56%

40

IB Local Network

47,738

25%

16

Traffic Marketplace**

105,420

56%

41

AMAZON.COM

47,575

25%

17

Tremor Media

101,143

54%

42

Turn, Inc**

46,512

25%

18

Collective Media**

100,151

53%

43

YuMe Video Network

44,927

24%

19

24/7 Real Media**

94,525

50%

44

PrecisionClick**

44,767

24%

20

ADSDAQ by ContextWeb**

94,459

50%

45

Business.com Network

42,691

23%

21

Burst Media**

93,291

50%

46

EBAY.COM Home Page

42,492

23%

22

AOL

92,254

49%

47

About

40,935

22%

23

AdBrite**

84,114

45%

48

The Nabbr Network

39,996

21%

24

Centro

81,427

43%

49

IACAS Network

39,353

21%

25

Vibrant Media**

73,931

39%

50

Facebook.com

35,510

17%

Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in March. For instance, Yahoo! was seen by 73 percent of the more than 185 million Internet users in March.

* Entity has assigned some portion of traffic to other syndicated entities.

** Denotes an advertising network.

About Comscore MMX
Comscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate

Contact:
Sarah Radwanick
Director, Regional Product Marketing
Comscore, Inc.
+44 (0) 20 7099 1784
worldpress@comscore.com



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