ARF Re:think 2014
Learn. Discover the latest in mobile, social, creative, and global approaches. Gain key intelligence about the latest cross-platform and marketing mix model tools, and find out how to apply big data and leadership strategies to your growth. Inspire. And be inspired. Experience a brand-new, interactive agenda. Hear cutting-edge, never-before-presented research. Visit our Insights Zone, an expo showcasing cutting-edge tools and techniques. Connect. Find unparalleled networking opportunities with more than 2,500 dynamic industry leaders. Be there—this conference won’t be the same without you.Tipo de Sesión: Presentacion
Localidad: New York Marriott Marquis New York, NY, United States
Mike Rich, Vice President, comScore, Inc. and Wayne Goldstein, VP New Media Research, Sony
24 marzo 10:30 am - 10:50 am Agregar al Calendario 24-03-2014 10:30:00 24-03-2014 10:50:00 America/Denver ARF Re:think 2014 - Video Everywhere Means Every Screen Video Measurement Mike Rich, Vice President, comScore, Inc. and Wayne Goldstein, VP New Media Research, Sony - Video Everywhere Means Every Screen Video Measurement New York Marriott Marquis, New York, NY, United States comScore firstname.lastname@example.org false DD/MM/YYYY
Video Everywhere Means Every Screen Video Measurement
This study seeks to provide insight into the incremental audience Crackle has experienced from multi-platform access, in addition to the current audience that they are reaching on PCs.
- How Crackle is working to drive content to each and every screen
- How comScore is combining survey, census and panel methodologies to address the multi screen measurement challenge
- How Crackle’s audience consumes content on various devices
- The benefits of multi-platform media buys
- Understanding the differences between multi-screen consumers and platform loyalists
It is also important to understand how these platforms can influence media buys.
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