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15-24 Year Olds Most Likely to Recall Smartphone Ads in UK

In June 2011, 31.6 percent of UK smartphone users age 15-24 recalled having seen ads in an app or while browsing, the highest penetration among all age groups. 15-24 year olds were 25 percent more lik...

Technology Sites Have Highest Reach Amongst 55+ Year Olds in Europe

Technology sites reached over 77 percent of the total European internet audience in June 2011. A demographic analysis of the category showed that the highest reach appeared amongst the 55+ year olds,...