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Scoring with Super Bowl Advertising: Why Google’s “Parisian Love” Was One o...

Super Bowl ads are known as the pinnacle of creativity and entertainment in advertising. Given their vast reach among an audience eager to see and hear what advertisers have to say, the Super Bowl pro...

Apple and Google Smartphone Platform Share in the U.S.

In the past year, Google has grown its smartphone platform share from just 4% a year ago to reach 26% penetration in November 2010, slightly ahead of Apple. For more insights into the smartphone marke...