Bringing Increased Trust and Transparency to Digital Advertising
Programmatic Advertising: The Impact on Brand and Delivery Metrics and What...
Keeping Brands out of Bad Company
While viewability dominates discussions around online advertising, brand safety is a core component of media success that cannot be overlooked. Having an ad appear next to questionable content not onl...
Bringing Context to This Week’s Methbot News
Ad Week 2016: What’s needed to make data truly actionable?
Ad Week 2016: How do you evaluate quality delivery?
How do we ensure that the data that goes into marketing models is actually valid data? How important is viewability? Has this focus on viewability distracted marketers from understanding a campaign’s...
An Inside Look at Sophisticated Invalid Traffic with Comscore’s Timur Yarna...
Comscore and Kantar Millward Brown - Value of a Digital Ad
Control and Transparency the Key to Furthering Programmatic in Asia Pacific
Illuminate What Matters in Your Digital Advertising - Rambler&Co Client Con...
Everything You Need to Know about Video Advertising
Getting Your Head Around Ad Fraud, Ad Blocking and Viewability
Illuminate Your Digital Advertising: Finding Light in Today’s Complexity
Mobile Audience Campaign Measurement Arrives in Canada and the UK
The Digital Dilemma: Ad Fraud, Viewability and Beyond
Players vs Referees in the Digital Advertising World