Where is Your Programmatic Spend Going?
Sophisticated Detection Techniques Essential for Uncovering Majority of Inv...
4 things brands should consider when going Programmatic this year
Smart creative executions have more impact when delivered to the right people, under the right conditions. At Comscore, we break this down into four areas that combine for what we’d call the “verified...
The Value of a Digital Ad
Comscore in Journal of Advertising Research on How to Distinguish “Valuable...
3 Things Brands Should Consider Before Going Programmatic
Combating ad fraud, viewability and other issues so your ads have the best chance to make an impact. In this session Jacques Tchenio, VP Sales at Comscore France reviews the importance of combating ad...
Value of a Digital Ad: Comscore and Millward Brown
Give Your Creative a Chance!
Cross Platform Audience Measurement and the Future of Media
Warc Webinar: 5 Digital Marketing Lessons from Comscore
The Value of Trust in Programmatic
Viewability Analysis Reveals Ad Delivery Improvement in Italy
Comscore and Kellogg - ISBA Webinar: 4 things to consider for your 2016 dig...
Understanding The Verified Impression
Lessons Learned in Digital Advertising