- 15 de septiembre, 2016

Targeting the Millennial Generation

Descargar

In this presentation, Mike Shaw, VP Sales UK at Comscore looks at the targeting and monetisation of the youth audience for news publishers.

This session focused on the following key topics:

  • Investigating the user profile of Millennials in the UK
  • How are Millennials currently using news brands?
  • How are they using social media?
  • Can the Millennial be seen as a new Opportunity for News brands?

Comscore is creating a new model for a dynamic cross-platform world, contact us today for more information.