- 11 de octubre, 2016

Xmas toy shopping – Men spend longer on toy sites than women

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With Christmas around the corner, UKOM takes a look at festive trends in the retail sector. In the first of a series of insights on Christmas shopping, the focus lies on toys. UKOM approved Comscore data from 2015 suggests to start your research early to ensure you get the must-have toys of the season.

This UKOM insight focuses on the following key topics:

  • Last years’ uplift in visitation to toy sites happened as early as September, with November 2015 reported as being the peak month
  • More women visited toy websites than men in the run up to Christmas, Comscore data suggests men spend a longer period of time on these sites
  • Understanding of the top online toy websites in terms of numbers of visitors around the Christmas period
  • A list of some of the toys that are predicted to be the most popular

Contact us today to learn more about these latest UKOM Insights.