Magid M. Abraham
Presidente, CEO y Co-fundador
Dr. Magid Abraham is CEO and co-founder of comScore, Inc. Prior to co-founding comScore, Dr. Abraham was founder and CEO of Paragren Technologies, Inc., which specialized in delivering large scale Customer Relationship Marketing (CRM) systems for strategic and target marketing. Paragren's customer base included large consumer marketing companies in the telecommunications, financial services, travel and retail industries. Paragren is now part of Siebel Systems.
Before founding Paragren, Dr. Abraham was president and COO of Information Resources, Inc., a major international research company, which he led through a period of rapid growth in revenues, market share and profit. Throughout his IRI career, Dr. Abraham was a prolific innovator who designed a number of pioneering marketing applications that became standards of CPG marketing practice.
Dr. Abraham is a widely recognized expert on consumer modeling and decision support systems. He has authored several articles in the Harvard Business Review and Marketing Science. He has received the Paul Green award by the American Marketing Association (AMA) for the "best article that shows or demonstrates the most potential to contribute to the practice of marketing research and research in marketing," and the AMA’s William F. O’Dell Award for an article “that has made the most significant long-term contribution to the marketing discipline.” Dr. Abraham has given numerous speeches on marketing subjects in various industry conferences and forums. In 2008, Dr. Abraham was named an Ernst & Young® Entrepreneur of the Year.
Dr. Abraham received a Ph.D. in Operations Research and an M.B.A. from MIT. He also holds an Engineering degree from the Ecole Polytechnique, France's premier science and engineering school.