| Date | March 22, 2010 | |
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| Location |
Las Vegas Convention Center Las Vegas, NV United States |
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| Speaker | Hans Fredericks, VP comScore Marketing Solutions, comScore, Inc. | |
| Session Time | 11:05 a.m. - 12:20 p.m. |
| Description |
Mobile Measurement - Supporting the Ad Spending Investment According to Juniper Research, mobile advertising spending will exceed $6 billion by 2014. To reach this level, carriers are working together to address some of the challenges advertisers face when deciding to spend their ad dollars on mobile marketing. These challenges include the lack of sufficient, common metrics and reporting methods in mobile, the lack of common and consistent targeting data, and the lack of consistent inventory across carriers. Collaboration among carriers is expected to accelerate mobile advertising as a complementary and compelling addition to traditional advertising mediums such as print, TV, and online. This group of panelists will discuss the efforts their companies are making to support this important initiative. |
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