| Date | April 19, 2010 | |
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| Location |
Palacio de Congresos Valencia Spain |
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| Speaker | Paul Goode, SVP Census Solutions, comScore, Inc. | |
| Session Time | 2:45 p.m. - 3:45 p.m. |
| Description |
Inside the Lab - Technology of Tomorrow Join Paul Goode, SVP of comScore Census Solutions, as he discusses the evolution of digital measurement and ad effectiveness and how they are being benchmarked across multiple channels in 2010. There are many issues yet to be resolved in the online world and in mobile. How can these channels gain more importance by proving that they are effective? |
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