| Date | April 22, 2010 | |
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| Location |
Hyatt Regency Century Plaza Los Angeles, CA United States |
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| Speaker | Frank Findley, Group Vice President, Product Design & Research, comScore ARS Group | |
| Session Time | 2:00 p.m. - 2:45 p.m. |
| Description |
Online Panel Improvements Accelerate Improved Business Response: A Panel Discussion Dramatic cost efficiencies have made online panels the mainstay of market research today; they allow nimbleness, as surveys can be fielded quickly and efficiently. However, the dirty secret is that quality improvements have not kept up with the cost and speed advancements — until now. The advent of new approaches to online panels, such as MarketTools’ TrueSample and Relevant ID’s machine fingerprinting, finally promises higher trust in online research. This accuracy, coupled with the speed of online research, promises market intelligence that not only senses market changes quickly but also more accurately — which will invigorate business response.
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