| Date | April 8, 2010 | |
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| Location |
Delta Chelsea Hotel Toronto Toronto Canada |
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| Speaker | Bryan Segal, VP Sales, comScore Canada | |
| Session Time | 9:25 a.m. - 10:15 a.m. |
| Description |
General Session: Digital State of the Nation: Search Edition Did you know that there are more than 22 million Canadians who search online on a monthly basis, reaching over 68% of the total population in Canada? In this session, Bryan Segal will address the state of the search nation. He will focus on where Canada stands in terms of search usage from a worldwide perspective, as well as taking a closer look at the behaviors of Canadians searchers. As search is a key component in the buying funnel, and growing in terms of being used from a branding perspective, it is important to understand the detailed data to help understand how to best use search to maximize your online investments. |
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