| Date | March 24, 2010 | |
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| Location |
Hilton New York New York City, NY United States |
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| Speaker | Eli Goodman, Search Evangelist, comScore, Inc. | |
| Session Time | 2:15 p.m. - 3:30 p.m. |
| Description |
Stretching Your Marketing Dollars: The Upside of Search Small to medium-sized businesses (SMBs) across all industries are being forced to weigh cost versus benefit with every decision they make. However, just because you're compelled to stretch your marketing dollars doesn't mean their effectiveness should be sacrificed to fit leaner budgets. Come and hear the tips and tricks that will help you pick up the valuable traffic being left behind by your competitors while putting your business on the path to profitable growth. Our panel of industry experts will teach you the secrets to maximizing your exposure via organic, paid search and local search without emptying your wallet or cutting sales or leads. |
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