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Products & Services Overview

Measuring the Digital World

From emerging markets to converging media, comScore is the one global source of digital market intelligence that truly measures the digital world. Clients turn to comScore for objective, accurate and reliable insights into consumers' online behavior and for details into their demographic characteristics, attitudes, lifestyles and offline activities. Spanning across nearly every region of the globe, comScore provides comprehensive international solutions, helping clients get answers to the questions that matter most to them.

To learn more about how comScore can help you succeed in the digital world, please contact us today.

comScore Products & Services

Product Suites & Services

Ad & Audience Validated Ratings

comScore AdEffx Optimize ad and audience delivery in-flight to ensure campaign success. Ad & Audience Validation Ratings allow you to determine how many of your ads are served to the right audience and geography, brand safe, in-view and not fraudulent. Available as part of validated Campaign Essentials™, and powered by vGRP, this solution offers a holistic view of ad delivery.
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Advertising Effectiveness

Advertising Effectiveness When it comes to advertising effectiveness, AdEffx is the one solution for maximizing total success. Plan, test, validate and evaluate success with a single, comprehensive solution designed for today's cross-media world.
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Creative & Messaging Optimization

Creative and Messaging Optimization Are your ads strong enough to make an impact? Creative & Messaging Optimization solutions for up-front strategies, early-stage ideas and fully-produced executions greatly increase the chance of in-market success.
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Cross Media Measurement

comScore Cross Media Measurement Measure advertising effectiveness across platforms - Internet, mobile, TV, radio and print. Optimize marketing spend. Plan campaigns more efficiently. comScore Cross Media Measurement capabilities quantify the effectiveness of each media channel on an advertising campaign, including branding impact as well as online and offline behavior.
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Custom Research

comScore Custom Research Get tailored, accurate and actionable insights. Design studies geared toward actual business objectives. Measure the success of specific marketing efforts to improve future campaigns. comScore Custom Research studies leverage the massive comScore panel, sophisticated methodologies and expert analysts to deliver actionable marketing insights.
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Lift & ROI Measurement

Lift & ROI Measurement Whether the objective is to increase online activity, lift brand perceptions or sell products online or in-store, AdEffx Lift & ROI Measurement solutions evaluate what works and which publishers, creatives and data providers are driving the greatest impact.
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Marketing on the Internet

comScore Marketing on the Internet Design fully integrated marketing strategies. Drive qualified traffic to a content website. Boost sales by identifying and reaching new audiences online. comScore Marketing on the Internet solutions provide the superior digital intelligence and consumer insights needed to successfully achieve online objectives.
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Media Planning & Analysis

comScore Media Planning & Analysis Transform the heavy lifting of media planning to barely lifting a finger. comScore Media Planning & Analysis solutions offer the world-class tools needed to identify, reach and target online audiences.
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Mobile Media

comScore Mobile Media Explore the "who, what and how" of mobile users. Gain insights into the competitive landscape. Learn about the various behavior and demographics of mobile web audiences. comScore Mobile solutions offer unprecedented visibility into the mobile ecosystem.
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Search Marketing

comScore Search Marketing Know the complete search landscape. Understand how various audiences search. Optimize search marketing efforts. comScore Search Marketing solutions provide details on consumers’ search behavior, a comprehensive view of the competitive landscape and insights into key search trends across more than 160 worldwide sites.
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Social Media

comScore Social Media solutions provide an array of insights aimed at understanding and leveraging social media conversations and providing a full suite of media measurement metrics that can be directly compared to other forms of marketing.
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Technology Tracking

Technology Tracking Analyze hardware and software configurations for thousands of devices. Understand how consumers’ technology-usage behavior shift. Capitalize on trends in personal computer and mobile device technology. comScore Technology Tracking solutions combine device-level data with user demographics and online behavioral insights to deliver the most complete profile of technology usage.
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Video and Distributed Media Measurement

comScore Video and Distributed Media Measurement Uncover the size, growth and composition of distributed web audiences. Identify the most attractive types of distributed content - widgets, videos, social applications or other emerging platforms. Understand how usage patterns change over time. comScore Video & Distributed Media Measurement solutions provide accurate and comprehensive measurement of distributed web content.
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Web Analytics

Web Analytics Input all of your data and have the flexibility to extract what you need - and how you view it - on the fly. Understand your site’s audience the same way. Introducing comScore Digital Analytix, the next generation web analytics solution for today’s increasingly complex digital environment.
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