| Date | April 12, 2010 | |
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| Location |
W New York New York City, NY United States |
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| Speaker | Tania Yuki, Director Product Management, comScore, Inc. | |
| Session Time | 2:00 p.m. |
| Description |
The Sell Side Play We all know video audiences and content are moving online, which are two of the drivers of the shift in marketer spending from TV to online. How can the sell side help shift share from offline to online faster? Is the answer GRPs? Is the answer client education? Is the answer ROI? What do content owners know about effectiveness and impact of online video and how will TV and online video work together to drive marketer objectives? What examples are out there to identify the best mix? Will new sales approaches be effective in attracting premium sponsorship dollars away from TV? What will media owners and networks see this year - big gains or less in the digital 2010 video upfront? |
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