| Date | May 13, 2010 | |
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| Location |
Crowne Plaza Hotel New York City, NY United States |
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| Speaker | Lynn Bolger, EVP Advertiser Solutions, comScore, Inc. | |
| Session Time | 11:15 a.m. |
| Description |
The State of Digital Display II: Is it Back? Online is one of the few ad sectors not decimated in the recession, but it's tough to know what exactly happened to display as the numbers get lumped with search. We hear from the leading companies that have the data to show what actually is going on out there. Who's spending what and where? The new super-sizes units are bigger -- but do they work better? Is reach & frequency once again the way to get "traditional" marketers on board? Will the ad exchanges make ad networks obsolete as every publisher can just create their own? Is the market stratefying into an easier to buy three-tiered ecosystem? What techniques can planners use now to improve the efficient reach of their buys? |
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