| Date |
April 29, 2010
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| Location |
Marina Mandarin
Singapore
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| Speaker |
Joe Nguyen, VP Southeast Asia, comScore Inc.
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| Session Time |
2:00 p.m. - 3:30 p.m.
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| Description |
Harness the Power of Social media and User Generated Content User-generated content is becoming increasingly popular as a means for consumers in Asia to share and recommend their travel experiences online. UGC is replacing the role of the trusted travel agent and consumers are much more trusting and influenced by the opinions of fellow travellers. The virtually unlimited size of the online audience means that it has never been more important for companies to proactively respond to this phenomenon.
- The golden rules of successful social media campaigns in travel – Where to invest and why?
- Save time and resources and maximize the impact of social media initiatives by developing clear KPI’s and a focussed strategy.
- How to take advantage of the social search revolution. Does Twitter matter?
- Understand the power of social media and UGC for greater consumer engagement, brand loyalty and CRM.
- Transform potentially damaging negative feedback into a lucrative strategic sales and marketing tool.
- Get your employees on your side as brand evangelists.
- Monetize social media - Justify a business case for your social initiatives by demonstrating the tangible benefits and ROI.
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Conference Registration and Additional Information
