Whether driving traffic to a content website or marketing products and services through the Internet, successful marketers require superior consumer insight to help them design successful marketing strategies, minimize risk and maximize revenue.
comScore Marketing on the Internet solutions provide the superior digital intelligence and consumer insights that savvy marketers need to successfully achieve their online objectives.
Action LiftcomScore AdEffx Action Lift™ captures the total effectiveness of a campaign—including the view-through activity—by measuring the impact on a marketer’s site and its competitors’ sites. Action Lift quantifies search actions taken by consumers and share of voice captured from competition, as well as site visitation and other key business indicators that are vital to understanding the complete performance of a campaign. |
Ad MetrixcomScore Ad Metrix provides competitive intelligence for tracking display advertising, reporting on key person-based metrics and uncovering unique contextual insights. |
Benchmarking StudiescomScore Benchmarking Studies empower marketers by capturing a holistic view of customers' online advertising media consumption, detailed website visitation trends and other online activities. |
AdEffx Brand Survey Lift™AdEffx Brand Survey Lift™ (BSL) measures the overall branding impact of a campaign as well as the specific lift contribution by publisher, data provider and creative. |
Search PlannercomScore Search Planner informs search strategy by delivering direct insight into paid and organic search results across all search engines. |
e-Commerce MeasurementcomScore e-Commerce Measurement is the industry standard, providing the most accurate, timely and comprehensive view of consumers’ online shopping and spending behaviors. |
Media Metrix Core ReportscomScore Media Metrix is the industry’s preferred online audience measurement and media planning solution. The industry’s top publishers and advertising agencies rely on Media Metrix as the common currency for measuring audience composition and performance within key user segments – and for superior planning of advertising campaigns. |
MobiLensFrom web browsing and app usage to social networking, messaging and multimedia, your audience is going mobile. comScore MobiLens™ provides an unparalleled view of the U.S., European, Japanese and Canadian mobile media landscapes, connecting data on mobile consumer behavior and device capabilities to help you reach and engage consumers. |
Offline Sales LiftcomScore AdEffx Offline Sales Lift™ provides a multi-dimensional view of the effectiveness of online marketing on offline buying. By matching time-aligned data from the comScore panel with third-party databases—including scanner data, loyalty card programs, registration lists, customer files and e-commerce databases—Offline Sales Lift provides a clear picture of the total impact of online advertising. Using these insights, marketers are able to make informed, tactical adjustments to future campaigns, reduce or reallocate budgets and scale the best performing components of their programs to maximize impact. |
Plan MetrixcomScore Plan Metrix is the only single-source database of Internet users’ site visitation coupled with detailed survey information on their lifestyles, interests, opinions/attitudes and product preferences. |
Video MetrixcomScore Video Metrix provides the transparent, end-to-end video measurement required to ensure scalability, growth and success in the online video marketplace. |
