comScore Ad Metrix captures millions of ad views every day to provide publishers and advertisers with in-depth insights into the online display advertising landscape.

Ad Metrix publisher-level data supplies detailed information about the reach, frequency and display ad views for over one thousand Web sites, allowing publishers to engage in superior, competitive planning against dozens of demographic targets. It also allows for the direct measurement of display ad views for over one hundred categories.

Ad Metrix advertiser-level data provides advertisers with essential competitive intelligence about the types of display ads being placed on specific publisher sites. Reports include creative level detail to help clients understand the strategy behind the online placement of thousands of ad campaigns, and they also provide specific insights about reach, frequency and gross rating point (GRP) levels.

comScore Ad Metrix Offers Key Advantages By:

• Counting impressions only when served to consumers – without the use of spiders or bots.
• Capturing all types of display advertising, including static and rich media/interactive ads like PointRoll.
• Presenting results using the industry-leading comScore Media Metrix dictionary and categories to provide accurate and relevant insights via an improved, user-friendly interface.
• Providing person-level demographic information on ad viewers from U.S. locations.

For more information on comScore Ad Metrix call 866-276-6972 or contact us online.