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comScore Media Metrix Campaign R/F™

Campaign R/F™ from comScore Media Metrix is a breakthrough in online media planning, buying, and post-campaign analysis. Providing campaign-specific R/F metrics based on user-defined campaign duration, impression goals and CPMs, Campaign R/F™ is the premier system for interactive GRP planning. Finally, online media planners and buyers can quickly and conveniently employ the same metrics as their traditional media counterparts.

Media planners, buyers and publishers benefit from the following features of Campaign R/F™:

  • Measures Internet activity across home, work and university audiences
  • Accessible via the MyMetrix 2.0 interface for greater ease of use and workflow efficiency
  • Ability to set actual flight duration with no limitations on campaign length
  • Provides overall campaign reach, frequency and GRP delivery
  • Access to all reach and frequency metrics for the full list of Media Metrix reporting entities - over 8,000 per month - (e.g. properties, media titles, channels and sub-channels)
  • Flexibility to assign and modify total impressions and CPMs for each site
  • Converts planned CPM into delivered flight cost per target and aggregate campaign CPM
  • Delivers crisp, clear site reach build graphs, by target group, for easy integration into presentations, proposals and other documents
  • Ability to alter planned/target impressions within the R/F Report and recalculate reach curves
Key Questions Answered:

Media selection criteria
  • At equal dollars and/or weight levels, which site provides the greatest reach potential?
  • What combination of sites optimizes the potential reach?
Tactical decisions
  • Which strategy maximizes reach - Run of Site or select placements on a particular property?
  • What campaign length maximizes reach - multiple days, weeks, or months?
Buy management
  • How does actual delivery compare with originally planned estimates?
For more information on how comScore Media Metrix Campaign R/F™ can help you better plan, buy and measure online media, call 866-276-6972 or submit an online information request.