» CLIENT LOGIN
 SEARCH
» PRIVACY POLICY
LocalScore

comScore Media Metrix LocalScore is the first and only audience measurement service to combine online browsing and buying behavior with offline consumer spending in the top 101 local markets. With more than 98% of all consumer retail dollars spent offline, it’s critical to understand where and how Web site visitors make these expenditures. This service provides local publishers, newspapers, retailers, classified advertisers, Internet service providers, and local content providers with invaluable metrics they need to:
  • Establish the value of online advertising at the local level
  • Identify and target key local Web audiences
  • Reach consumers with proven offline buying power in hundreds of key product categories
  • Develop customized advertising packages that generate maximum return
  • Supplement national Web campaigns with select local online media to maximize ROI
Target Local Audiences - Identify sites that reach the largest audience in a particular market.   Reach Consumers with Proven Buying Power - See how a site’s local audience spends money offline.
 
    click to view

LocalScore features:
  • Detailed and accurate site traffic measurement
  • In-depth audience demographics
  • Online and offline buying power measurement
    across product categories
Seamless Integration of Actual Consumer Buying Data
LocalScore seamlessly integrates actual consumer purchase data from multiple sources, to create a complete picture of consumer buying power.
  • Online buying behavior is captured using comScore’s proprietary technology that captures – in real-time and across sites – the complete details of online purchases, including products bought, price paid, taxes and shipping.
  • Offline buying behavior is based on the U.S. Bureau of Labor Statistics’ Consumer Expenditure Survey (CEX) – the same data source used by Federal economists to determine the Consumer Price Index (CPI) – which is used to produce consumer spending estimates for 430 product
    and service groups, ranging from cars to apparel to entertainment and diverse choices in between.
Identify the Best Site to Promote Your Product - Evaluate the best site for reaching consumers interested in your product in a particular market.

Detailed Reporting on Offline Consumer Spending
LocalScore provides offline consumer spending estimates for 430 product and service groups, across categories including:

Apparel
Automotive
Books & Music
Dining & Groceries
Education
Entertainment

Health Care
Home Improvement & Repair
Housewares & Appliances
Insurance
Personal Care
Travel


For more information about how LocalScore can help drive your
business, call 866-276-6972 or submit an online information request.