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Blog Set. 8, 2016 | Share

How Advanced Currencies are Moving the Industry Beyond Age/Gender Demos

How Advanced Currencies are Moving the Industry Beyond Age Gender Demos

Since the earliest days of media measurement, marketers have relied on useful – but imperfect – age and gender based demos as surrogates for reaching their most desirable audiences. When you think about it, it’s really kind of amazing that our industry hasn’t moved beyond these types of demographics to a more precise way of doing business that... Leia mais

Press release Set. 8, 2016 | Share

comScore lança solução para impulsionar a ativação de dados em escala para a publicidade digital

Hoje, a comScore (NASDAQ: SCOR) lançou uma nova solução global que permite que compradores e vendedores de mídias criem audiências e conteúdos mais poderosos a fim de impulsionar melhores resultados publicitários. O comScore Activation ajuda os vendedores de mídias a aumentar a escala e atingir CPMs mais altos para o inventário, permitindo... Leia mais

Data Gem Set. 2, 2016 | Share

Working Hard: Movies & TV Shows That Got the Job Done

In honor of Labor Day: a comScore infographic with the movies & TV shows that worked overtime. Leia mais

Blog Set. 1, 2016 | Share

Smartphone Apps Are Now 50% of All U.S. Digital Media Time Spent

Smartphone Apps Are Now 50% of All U.S. Digital Media Time Spent

Another major digital media milestone was reached this July. Smartphone apps, which have been playing an increasingly important role in consumers’ digital lives over the past several years, now account for more than half of all Americans’ time spent online, according to comScore Media Metrix® Multi-Platform and comScore Mobile Metrix®. While the... Leia mais

Apresentação Ago. 24, 2016 | Share

Local TV Furniture Advertising: Advanced Targeting To Increase Store Traffic

Local TV Furniture Advertising Use Advance Targeting To Increase Store Traffic

This presentation is a must see for local agency media planners and buyers, advertising researchers, and/or in-house Furniture advertisers and their marketing departments. Learn about how comScore’s Furniture shopper behaviors, powered by Simmons/Experian, can help you to create TV schedules with confidence and success. Leia mais

Data Gem Ago. 18, 2016 | Share

Olimpíadas: Instagram conquista medalha de ouro em engajamento na Rio 2016

Olimpiadas Instagram conquista medalha de ouro em engajamento na Rio 2016

Os olhos do mundo estão mais uma vez com foco no Brasil, como o país de palco para o maior evento esportivo global, os Jogos Olímpicos. Para os usuários digitais, este aumento da atenção se manifestou em mudanças do comportamento on-line no site oficial dos Jogos Olímpicos e na categoria Esportes, não só no país anfitrião, mas muito perceptível... Leia mais

Apresentação Ago. 16, 2016 | Share

The Data-Based Election Webinar: Shaping Campaigns with TV Audience Insights

The Data Based Webinar Shaping Campaigns with TV Audience Insights

Learn how TV and digital audience information can be effectively employed to efficiently reach and persuade ideal voters. Leia mais

Video Ago. 12, 2016 | Share

Millennials going mobile

Discussing how much time millennials spend on mobile devices and traditional media platforms, including the meteoric rise of Pokemon Go. View

Press release Ago. 10, 2016 | Share

comScore Board Names Co-Founder Gian Fulgoni as Company’s Chief Executive Officer

comScore (NASDAQ: SCOR) today announced that its Board of Directors has named company co-founder Gian Fulgoni as its Chief Executive Officer. Mr. Fulgoni most recently served comScore as Chairman Emeritus, a role he has held since 2014, and he will continue to serve on the Board. Mr. Fulgoni previously served as the company’s Executive Chairman of... Leia mais

Press release Jul. 26, 2016 | Share

comScore Enhances Plan Metrix Solution with Mobile Data Inputs

comScore, Inc. (NASDAQ: SCOR) today announced the U.S. launch of mobile data insights within Plan Metrix, a robust solution that combines Internet users’ actual online behavior with detailed offline information. Leia mais