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Blog Jul. 20, 2016 | Share

comScore Plan Metrix, Now with Mobile Data!

comScore Plan Metrix, Now with Mobile Data!

It’s no secret that new screens and ways of accessing media continue to disrupt consumption habits and business models. This disruption has introduced new challenges for our clients and our industry, such as understanding and harnessing advanced audience targets. Advertisers want and need to do more than target their campaigns based on age and gender.... Leia mais

Blog Jul. 8, 2016 | Share

The State of Mobile News Audiences in 3 Charts

If you’re between the ages of 18-34, there’s a strong chance you’re reading this on a mobile device right now. That’s because, like many other digital categories, news consumption has increasingly shifted to mobile in recent years, and Millennials (defined here as Persons 18-34) are the ones leading this trend. Below are three charts based on... Leia mais

Blog Jun. 23, 2016 | Share

What Millennials’ YouTube Usage Tells Us about the Future of Video Viewership

What Millennials’ YouTube Usage Tells Us about the Future of Video Viewership

comScore and YouTube recently released a study, commissioned by Google and based on a survey of 2,940 respondents, on video content engagement and discovery that identified one particularly interesting segment of highly-engaged, highly-loyal YouTube users that we called “Die Hards.” Not surprisingly, these YouTube Die-Hards skew towards the Millennial... Leia mais

Blog Jun. 3, 2016 | Share

Snapchat Breaking into the Mainstream as it Posts New Highs Across Age Segments

Snapchat Breaking into the Mainstream as it Posts New Highs Across Age Segments

Snapchat isn’t just for teens and college-age adults anymore. While still wildly popular among these younger demographic segments, the ephemeral photo and video sharing app is also rapidly growing its user base among older Millennials (Age 25-34) and those 35 years-and-older. Three years ago, Snapchat’s app was only being used by 5% of smartphone... Leia mais

Blog Abr. 27, 2016 | Share

Understanding CNN's Unduplicated Cross-Media Audience Footprint

Understanding CNN’s Unduplicated Cross-Media Audience Footprint

comScore and CNN today released a report, based on comScore Xmedia™ data, highlighting the cross-media reach of CNN across TV, desktop and mobile. As media continues to converge and we embark upon a cross-media future, there is an increasing need to understand how media companies deliver their valuable audiences across all the screens that matter. Leia mais

Video Mar. 22, 2016 | Share

comScore and Adobe partner to provide seamless, census-based measurement of digital video content and ads across platforms.

comScore and Adobe partner to provide seamless, census-based measurement of digital video content and ads across platforms.

comScore and Adobe partner to provide seamless, census-based measurement of digital video content and ads across platforms. View

Blog Mar. 22, 2016 | Share

comScore and Adobe Partner to Deliver Seamless Cross-Platform Audience Insights

comScore and Adobe Partner to Deliver Seamless CrossPlatform Audience Insights

We kicked off this year with a promise to create the new model for cross-platform measurement that is built on a precise, innovation-led understanding of audiences, brands and consumer behavior at massive scale. We’re in a dynamic world that’s characterized by tremendously fragmented audiences who are watching and engaging with more content than... Leia mais

Press release Mar. 22, 2016 | Share

Adobe and comScore Advance Digital TV and Ad Measurement

At Adobe Summit, Adobe (Nasdaq: ADBE) and comScore (Nasdaq: SCOR) announced a global strategic partnership to provide new insights into the media consumption behaviors of digital audiences. This new partnership will deliver consistent, cross-device audience measurement of video and ad content, providing advanced insight into consumer viewing behaviors... Leia mais

Apresentação Out. 26, 2015 | Share

Introduction to vCE in DoubleClick: An Effortless, Actionable and Trusted GRP

Introduction to vCE in DoubleClick: An Effortless, Actionable and Trusted GRP

vCE in DoubleClick provides media buyers and sellers with the real-time data they need in an effortless, actionable and trusted GRP solution. Leia mais

Blog Set. 24, 2015 | Share

Venmo, BuzzFeed, Tinder and Snapchat Among The Top 20 Apps with Highest Concentration of Millennials

Venmo, BuzzFeed, Tinder and Snapchat Among The Top 20 Apps with Highest Concentration of Millennials

comScore recently released The 2015 U.S. Mobile App Report, which covers the important role that mobile apps play in today’s digital landscape. A number of insights in the report focus on the habits of one of the most highly sought-after groups by advertisers – Millennials. Leia mais