Mobile Path to Purchase
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, was the keynote speaker at the 2014 Local Search Association Conference, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
The rapid adoption and use of mobile devices is changing the face of digital marketing. Consider for example that over 50% of time spent on the Internet now occurs via mobile access. In this presentation, Gian Fulgoni reviews up-to-the minute statistics showing how consumers are conducting local search today, with a particular focus on the use of mobile devices and the implications for marketers and publishers
Some key takeaways
- The Digital Omnivore has emerged
- Mobile search and advertising growing rapidly in importance
- Successful multi-platform marketing can mean the difference between realizing valuable opportunities vs. suffering damaging consequences