New Service Helps Media Buyers and Media Sellers Accurately Reach and Account for Consumers in Today’s Fragmented Environment
Istanbul, Turkey, 1 March 2016 – Comscore, Inc. (NASDAQ: SCOR) today announced the launch of MMX® Multi-Platform in Turkey. Building on MMX®, Mobile Metrix® and Video Metrix® from the Comscore Audience Analytics suite, MMX Multi-Platform offers unduplicated accounting of audiences across desktop and mobile devices. MMX Multi-Platform is available in fifteen markets worldwide.
“Content consumption is happening across a number of devices which creates a demand for media buyers and sellers to have measurement that captures all of that activity,” said Alican Say, Comscore Sales Director, Turkey. “MMX MP has been the standard currency for online measurement for top advertisers, agencies and publishers to understand incremental activity coming from each device. We are excited to expand our reach into Turkey to continue delivering trusted metrics of consumption habits across devices to the industry.”
“Understanding user behavior across smartphones and tablets has important implications for advertisers and publishers in Turkey, especially with so much consumer activity shifting to these devices,” said Baha Uyar, Digital Director, Dogan TV, Istanbul, Turkey. “More detailed Mobile Metrix reports will provide the Turkish digital industry with better insights to help more effectively serve content across the different channels.”
MMX Multi-Platform Measures Holistic View Across Desktop, Smartphone and Tablets Comscore MMX Multi-Platform accounts for total unduplicated audience reach across both desktop, mobile and tablet devices, providing a single metric that accounts for publishers’ digital media audiences. This unduplicated view of behaviour is particularly important as consumers increasingly navigate digital content – including websites, videos and apps –across screens.
Learn more about Comscore MMX Multi-Platform or contact us to request a live product demonstration.
Tag Today for Complete Measurement of Your Digital Content As part of Comscore's commitment to a global rollout, this version of the product has been developed based on Comscore's innovative census based methodology that enables in-market mobile measurement without the need of a traditional mobile panel, using census-only methodologies. The output delivers person-centric measurement for tagged entities. It is therefore crucial for publishers with a need to understand or monetize their mobile audiences to help this measurement work harder for their market by tagging all pages and apps. Only tagged entities will feature in rankings.
To learn more and to start tagging with Comscore, please visit Comscore Direct or contact your local Comscore representative.
About ComscoreComscore (NASDAQ: SCOR) is a leading cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. Comscore completed its merger with Rentrak Corporation in January 2016, to create the new model for a dynamic, cross-platform world. Built on precision and innovation, our unmatched data footprint combines proprietary digital, TV and movie intelligence with vast demographic details to quantify consumers’ multiscreen behavior at massive scale. This approach helps media companies monetize their complete audiences and allows marketers to reach these audiences more effectively. With more than 3,200 clients and global footprint in more than 75 countries, Comscore is delivering the future of measurement. For more information on Comscore, please visit comscore.com
Contact:Ana Laura ZainSr. Manager, Corporate Marketing, EMEAComscore, Inc.+44 20 3111 1730worldpress@comscore.com