19 junho, 2015

Comscore Releases May 2015 U.S. Desktop Online Video Rankings

RESTON, VA, June 19, 2015 – Comscore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released data from the Comscore Video Metrix® service showing that 192.9 million Americans watched online content videos via desktop computer in May 2015. Google Sites ranked as the top video content property, BrightRoll Platform was the top video ad property, and VEVO topped the list of YouTube partner channels.

Top 10 Video Content Properties by Unique Viewers
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in May with 162.1 million unique viewers. Facebook ranked #2 with 85.6 million viewers, followed by Yahoo Sites with 59.1 million, VEVO with 44.1 million and Maker Studios Inc. with 42 million.

Top U.S. Online Video* Content Properties Ranked by Unique Video Viewers
May 2015
Total U.S. – Desktop Computer, Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Source: Comscore Video Metrix

Property

Total Unique Viewers (000)

Total Internet : Total Audience

192,937

Google Sites

162,141

Facebook

85,588

Yahoo Sites

59,073

VEVO

44,102

Maker Studios Inc.

42,020

Vimeo

38,261

Fullscreen

32,615

Comcast NBCUniversal

32,366

AOL, Inc.

31,412

Machinima Entertainment

30,978

*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream.Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.

Top 10 Video Ad Properties by Unique Viewer Percent Reach
BrightRoll Platform ranked #1 in video ad reach, serving ads to 47.6 percent of the total U.S. population in May. LiveRail came in second with 33.3 percent reach, followed by Specific Media with 32.8 percent, Google Sites with 31.7 percent and AOL, Inc. with 28.4 percent.

Top U.S. Online Video Ad* Properties Ranked by Percent Reach of U.S. Population
May 2015
Total U.S. – Desktop Computer, Home and Work Locations
Ad Videos Only (Content Videos Not Included)
Source: Comscore Video Metrix

Property

% Reach Total U.S. Population

BrightRoll Platform†

47.6

LiveRail†

33.3

Specific Media**

32.8

Google Sites

31.7

AOL, Inc.

28.4

Tremor Video†

22.8

SpotXchange Video Advertising Platform†

21.4

Q1Media - AdExcite Video Platform†

16.2

RockYou.com†‡

15.9

Videology†

15.6

*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
**Indicates video ad network
†Indicates video ad exchange/DSP/SSP
‡Entity has assigned some portion of traffic to other syndicated entities.

Top 10 YouTube Partner Channels by Unique Viewers
The May 2015 YouTube partner data revealed that video music channel VEVO climbed back into the top position in the ranking with 43.5 million viewers. Disney/Maker Studios occupied the #2 spot with 41.6 million unique viewers, followed by QuizGroup with 32.5 million, Broadband TV with 31.7 million and Machinima with 31 million.

Top YouTube Partner Channels Ranked by Unique Video Viewers
May 2015
Total U.S. – Desktop Computer, Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Source: Comscore Video Metrix

Property

Total Unique Viewers (000)

VEVO @ YouTube

43,479

Disney/Maker Studios @ YouTube

41,555

QuizGroup @ YouTube

32,469

BroadbandTV @ YouTube

31,746

Machinima @ YouTube

30,973

Warner Music @ YouTube

29,211

ZEFR @ YouTube

20,651

Rightster @ YouTube

19,006

any.TV @ YouTube

18,830

The Orchard @ YouTube

18,524

For more information: Request a Demo of Video Metrix

About Comscore
Founded in 1999 and headquartered in Reston, Virginia, Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital media analytics. Comscore makes audiences and advertising more valuable by providing trusted, independent metrics that help businesses understand how people interact with content and advertising across TV and digital devices, giving a total view of the consumer. Through its products and services, Comscore helps its more than 2,500 clients understand their multi-platform audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.