Vital Digital Market Intelligence for the Advertising Agency Industry
Due to the rapidly evolving digital landscape and ever-changing consumer behavior, advertisers are required to consistently adapt their marketing strategies and shift the way they communicate with audiences.
comScore Agency Solutions provide the industry’s leading advertising agencies with the detailed insights needed to develop superior media plans and stay ahead in this dynamic environment.
Understand Your Target Audience
Learn how much time your target audiences spend online and track their favorite websites. Quantify the amount of video an audience watches, understand the type of user-generated content that is most appealing to this audience and gauge how this behavior shifts over time. comScore Media Planning & Analysis solutions allow agencies to develop, analyze and deliver superior media results.
Measure More Than Just a Click
Confirm that ads were delivered to the correct demographic targets. Determine whether your plan delivered against your reach and frequency goals. Evaluate campaign performance using proprietary and third party segmentation approaches, including PersonicX and PRIZM.
Make the Best Media Buy at the Best Rate
comScore provides comparable and consistent media planning insights, allowing agencies to fully understand the value, reach and target audience of publisher sites. Using these insights, media planners are able to compare websites, track performance over time and uncover how various sites work together to deliver the optimal media plan. Because comScore uses traditional metrics such as reach, frequency and GRPs, agencies are able to quantify the performance of online media relative to traditional media.
Demonstrate the Value of your Ad Campaign
Move beyond the use of click-through metrics. Did your client’s campaign achieve its reach and frequency goals with an intended demographic audience? Did it improve brand awareness and perceptions? How did the impact of your digital efforts compare to those of traditional media, such as TV, print and radio? comScore’s AdEffx solutions help quantify the impact of your advertising programs.
To learn more about comScore Agency Solutions, please contact us today.
Key Advantages
- Unparalleled Accuracy: Leverage the power of comScore's PC and mobile Internet user panels to understand consumers' online behavior
- Consultative Approach: Partner with comScore analysts who have a profound understanding of the online industry and extensive agency expertise
- Customizable Solutions: Design studies tailored to your needs based on rigorous attitudinal and behavioral research methodologies
Testemunhos
I've been very happy with the service comScore has provided to our clients…. comScore was very flexible while preparing the post campaign analysis. In fact, comScore was able to analyze the data and 'digest' it for us. The analysis was customized to our clients needs versus a template, one size fits all, approach. We got actionable learnings from their study. The best part: price! Very efficient pricing that delivered statistically significant results with real insights of the campaign.
