Vital Digital Market Intelligence for the Mobile Industry
Mobile technology has changed the digital landscape, making the need for trusted mobile media measurement data and insight greater than ever. Leveraging the power of comScore's comprehensive set of mobile measurement tools, marketers, advertisers and publishers are able to understand mobile device characteristics, user behavior, mobile advertising and content merchandising, allowing them to develop smarter mobile business strategies.
comScore Mobile Solutions offer a comprehensive suite of products designed to address the unique needs of the mobile industry.
Demystify Mobile
Understand trends in mobile consumer behavior, content merchandising, and device capabilities. Learn where to find specific demographic targets, and whether a mobile site, iPhone application or SMS is the best way to reach them.
Understand Key Trends in Mobile Behavior
Evaluate brand reach, audience demographics, frequency and duration of usage. Who’s my competition and what’s my market share? How does my mobile site compare with others in duration, page views or visitor demographics?
Gain Insight Into the Mobile Ad Landscape
Discover which publishers and advertisers are taking advantage of mobile and which adservers are delivering the ads mobile users see. Track the latest innovations in mobile campaigns and uncover what the competition is doing.
Evaluate Marketing and Distribution Options
Find out who is being promoted on carrier portals and what placement they secured. Track visitation, game usage by genre and learn how to develop more engaging content.
Analyze Digital Traffic Worldwide
With comScore Device Essentials, see the full picture of mobile and other connected device traffic flowing through various networks. Understand the device characteristics driving traffic to certain content categories and analyze the value of various devices in evaluating your need for device-specific content optimization.
To learn more about comScore Mobile Solutions, please contact us today.
Key Advantages
- Comprehensive Insights: Gain a complete understanding of mobile adoption, content and platforms to help you profit from mobile convergence
- Unparalleled Accuracy: Leverage the power of comScore's PC and mobile Internet user panels to understand consumers' online behavior
- Granular Reporting: Utilize comScore's industry-leading classification dictionary for clear and deep insights into mobile web audiences
Testemunhos
The information provided by comScore’s Mobile Solutions group has helped me make the business decisions necessary to develop mobile-relevant content and to build Dexknow’s mobile presence.
