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Blog Abr. 18, 2014 | Share

Putting the Cross-Media Measurement Future into Focus: A Q&A with Manish Bhatia

Putting the Cross-Media Measurement Future into Focus: A Q&A with Manish Bhatia

“Cross-media measurement.” It’s currently one of the hottest topics of discussion among digital advertisers and publishers. But what exactly is it, how is it evolving, and what issues and opportunities lie ahead? We talked with our Chief Revenue Officer, Manish Bhatia, to find out. Here’s what he had to say. Leia mais

Blog Abr. 3, 2014 | Share

Putting the Digital Advertising Future into Focus: A Q&A with Anne Hunter

Putting the Digital Advertising Future into Focus: A Q&A with Anne Hunter

Digital advertising has evolved tremendously with the advent of new technologies, the evolution of new ad formats, and a shift in the way ads are bought and sold online. The past few years alone have seen more and more branding dollars flowing to digital as the medium proved itself in being able to reach targeted audiences at scale while delivering... Leia mais

Blog Mar. 17, 2014 | Share

Social Media Monetization in a Mobile First World

As much as Silicon Valley’s ethos is the constant pursuit of creating value, eventually the byproduct of this process (and the stakeholders involved) will also require the creation of revenue. In the past year, we have seen these dynamics play out in the Social Networking sector across a variety of companies at different stages of growth, maturity,... Leia mais

Video Fev. 13, 2014 | Share

Serge Matta talks to BeetTV about the partnership between comScore and Google

Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry. View

Press release Jan. 29, 2014 | Share

comScore Collaborates with CIMM to Expand its Pioneering Cross-Platform Measurement Service, Combining Five Platforms of TV, Radio, Desktop, Smartphone and Tablet

comScore (NASDAQ: SCOR) in collaboration with the Coalition for Innovative Media Measurement (CIMM), today announced plans to expand its pioneering cross-platform measurement service, the industry’s first to provide continuous unified measurement of media usage on a national scale across TV, radio, desktop, smartphone and tablet. Leia mais

Press release Jan. 27, 2014 | Share

comScore Announces Agreement with Nielsen to License PPM Television and Radio Data Pursuant to a Federal Trade Commission Decision and Order

comScore (NASDAQ: SCOR) today announced that, in accordance with the Federal Trade Commission’s Decision and Order dated September 20, 2013, it has signed an agreement to acquire and license certain assets related to cross-platform audience measurement services of Nielsen Audio (formerly Arbitron, Inc.), including television and radio data collected... Leia mais

Apresentação Set. 19, 2013 | Share

Cross-Platform: A Reality Check

Crack the Code on Cross-Platform

comScore Chairman Gian Fulgoni presents at the ARF Chicago event: Crack the Code on Cross-Platform. Leia mais

Apresentação Abr. 30, 2013 | Share

Brave New Digital World: From Content to Commerce

Smartphones and tablets now drive 1 in 3 minutes spent online.

As the average consumer’s screen time expands, so do the opportunities and challenges for marketers. comScore executive chairman and co-founder Gian Fulgoni presented core principles needed by all to embrace "Brave New Digital World: From Content to Commerce" at the 2013 Festival of Media. Leia mais

Blog Abr. 29, 2013 | Share

UbiquiTV: Video Fragmentation is the New Reality

Digital video consumption reaches new heights.

Big brand marketing was so much easier when individual TV shows could consistently deliver scale, but the ability to achieve the same target reach and frequency objectives today tends to require advertising on more and more TV shows. That’s where digital video comes in. It helps build reach beyond what TV can cost-effectively achieve alone among prized... Leia mais

Apresentação Abr. 3, 2013 | Share

Media Metrix Multi-Platform: The Next Generation of Digital Audience Measurement

Tablets already reach 40 million U.S. owners

Digital media consumption used to be simple. More than 12% of web traffic now comes from smartphones and tablets...and that number has doubled in just a year. This brave new digital world presents many challenges for marketers, but comScore Media Metrix Multi-Platform provides insights about the total digital population with unduplicated audiences across... Leia mais