Imprensa e eventos

Serge Matta talks to BeetTV about the partnership between comScore and Google

13 Fev - Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry.

The Evolution of Digital Advertising
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Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

Camera Content Drives Surge Among ‘Mobile-First’ Social Networks in the U.S.

23 Abr - Insight NYC

comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
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24 Abr - State of Digital Advertising Q1 2014

Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
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27 Abr - Local Search Association Conference

comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
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12 Mai - Forum: Fiserv Client Conference

comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
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Apresentação Set. 12, 2013 | Share Choices, Channels and Convenience: Enhancing the Online Shopping Experience

Choices, Channels and Convenience: Enhancing the Online Shopping Experience

In this presentation, comScore and UPS explore what customers expect during their online shopping experience, how mobile and social are changing buying trends and how retailers can benefit by offering an integrated sales experience. Leia mais

Tags: e-Commerce, Retail, Shopping, Smartphone, Social

Apresentação Set. 12, 2013 | Share 2013 Peru Digital Future in Focus

2013 Peru Digital Future in Focus

comScore presents the 2013 Peru Digital Future in Focus report, providing an overview of the Latin American digital landscape, identifying the prevailing trends in the Peruvian marketplace and what that means for the coming year. Leia mais

Tags: Audience Measurement, e-Commerce, Engagement, Facebook, Google, Internet Use, LinkedIn, Rankings, Social, Technology, Twitter

Blog Set. 5, 2013 | Share Mobile Shopping Trends in the UK

Mobile Shopping Trends in the UK

Mobile users in the UK, both male and female, are increasingly using their devices as shopping companions. In collaboration with MforMobile, we have produced an infographic to identify the latest UK mobile shopping trends and illustrate how this market has grown over the last year. Leia mais

Por: Hesham Al-Jehani Tags: Demographics, e-Commerce, Mobile, Retail, Shopping, Smartphone

Apresentação Ago. 28, 2013 | Share IAB Day Colombia

2013 Colombia Digital Future in Focus

This report examines how the latest trends in social media, travel, banking and e-commerce are currently shaping the Colombian digital marketplace and what that means for the coming year. Leia mais

Tags: Audience Measurement, e-Commerce, Engagement, Facebook, Google, Internet Use, LinkedIn, Rankings, Social, Technology, Twitter

Apresentação Ago. 22, 2013 | Share Día de las Métricas Lima

Metrics Day Lima

These studies were presented at a comScore Event in Lima and examine the latest trends in social media, travel, banking and e-commerce and a dedicated presentation for Big Data and Multi-Platform Measurements. Leia mais

Tags: Audience Measurement, e-Commerce, Engagement, Facebook, Google, Internet Use, LinkedIn, Rankings, Social, Technology, Twitter

Blog Ago. 22, 2013 | Share

2013 Digital Future in Focus Series

In 2012, the digital landscape underwent a sea of change as areas such as search, social, online advertising, mobile and e-commerce each experienced dynamic shifts and disruptions. To guide you in navigating this Brave New Digital World, comScore presents its annual Digital Future in Focus series of global reports which provide industry-leading insights... Leia mais

Por: Carmela Aquino Tags: e-Commerce, Mobile, Busca, Shopping, Smartphone, Social

Apresentação Ago. 16, 2013 | Share

2013 Mexico Digital Future in Focus

This report examines how the latest trends in social media, search, online video, digital advertising, mobile and e-commerce are currently shaping the Mexican digital marketplace and what that means for the coming year. Leia mais

Tags: Ad Impressions, Ad Validation, Advertising, Audience Measurement, e-Commerce, Engagement, Facebook, Google, Internet Use, iOS, iPhone, LinkedIn, Rankings, Retail, Shopping, Smartphone, Social, Tablets, Technology, Twitter, VEVO, YouTube

Blog Jan. 7, 2013 | Share

The Top Ten Burning Issues in Digital

In this post, I’ll examine the top ten “burning issues” in digital in detail and provide some perspective on the pros and cons surrounding each in order to help marketers better understand the rapid changes being driven by digital. This knowledge is so important in today’s Brave New Digital World because the Internet forces “change without... Leia mais

Por: Gian Fulgoni Tags: Ad Validation, Advertising, Audience Measurement, Big Data, Cookies, e-Commerce, Mobile, Multi-Platform, Privacy, Programmatic Buying, Real Time Bidding, Smartphone, Social, Tablets

Apresentação Set. 18, 2012 | Share

Digital Data Gems

This summary of European digital trends provides a brief glimpse into the vast array of insights that comScore can reveal. Next to key facts on European digital behaviour this insights piece also includes the latest on viewable impressions and outlines what marketers should ask about their digital ad campaigns. Leia mais

Por: Ayaan Mohamud Tags: Ad Impressions, Ad Validation, Android, Audience Measurement, e-Commerce, Internet Use, Mobile, Retail, Social, Viewability

Case Study Set. 10, 2012 | Share

Advertising Analytics: A Kellogg Case Study

How the right measurement framework can increase efficiency, effectiveness & ROI of digital advertising Leia mais

Tags: Ad Impressions, Ad Validation, Advertising, e-Commerce, Marketing Research, Programmatic Buying

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