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Apresentação Mar. 4, 2013 | Share

The Multi-Media Path to Purchase

Multi-Media Path to Purchase

In this presentation, comScore chairman and co-founder Gian Fulgoni explores The Multi-Media Path to Purchase and smartphones and tablets are changing shopper habits. Leia mais

Data Gem Fev. 1, 2013 | Share

Super Bowl Sunday: Who Will Win the Lombardi Trophy for Online Pizza Sales?

Super Bowl Sunday: Who Will Win the Lombardi Trophy for Online Pizza Sales?

As football fans around the country gear up for the Super Bowl this weekend, pizza brands are simultaneously preparing for a big weekend. The top three pizza sites in terms of dollars spent in the U.S. are Domino’s, Papa John’s, and Pizza Hut. The three sites saw a lift of 23 percent in dollars over a typical February Sunday on Super Bowl Sunday last... Leia mais

Blog Jan. 7, 2013 | Share

The Top Ten Burning Issues in Digital

In this post, I’ll examine the top ten “burning issues” in digital in detail and provide some perspective on the pros and cons surrounding each in order to help marketers better understand the rapid changes being driven by digital. This knowledge is so important in today’s Brave New Digital World because the Internet forces “change without... Leia mais

Data Gem Dez. 13, 2012 | Share

Weekly Online Holiday Retail Sales in Billions

Weekly Online Holiday Retail Sales in Billions

For the holiday season to date, $29.3 billion has been spent online, showing a 13-percent increase versus the corresponding days last year. For the latest on holiday season retail e-commerce spending insights, follow comScore's coverage here. Leia mais

Data Gem Dez. 4, 2012 | Share

Cyber Monday By the Numbers

Cyber Monday By the Numbers

In our recent coverage of holiday season retail e-commerce spending, Cyber Monday emerged as the heaviest online spending day on record, drawing $1.46 billion. Here's a deeper look at Cyber Monday e-commerce by the numbers. Leia mais

Blog Nov. 12, 2012 | Share

How the “Digital Endcap” Can Help Improve Online Retailers’ Bottom Lines

Digital Endcap Funnel & Average CPM

This year we are seeing the emergence of another form of display ad that resides further down the funnel, which we are calling the “Digital Endcap,” which refers to a display ad for a manufacturer appearing on a retailer’s website. Leia mais

Case Study Set. 10, 2012 | Share

Advertising Analytics: A Kellogg Case Study

How the right measurement framework can increase efficiency, effectiveness & ROI of digital advertising Leia mais

Apresentação Ago. 22, 2012 | Share

Improving the Online Customer Shopping Experience

With so many factors affecting the pre- and post-purchase experience for online shoppers, it has never been more important for online retailers to understand what drives consumers to abandon their transactions, return items, and ultimately continue shopping with particular retailers. In this presentation, comScore and UPS explore the elements that impact... Leia mais

Whitepaper Jun. 20, 2012 | Share

2012 Online Auto Insurance Shopping Report

comScore’s 2012 Online Auto Insurance Shopping Report provides a detailed analysis of the industry landscape, along with the behaviors, attitudes, and preferences of consumers shopping and purchasing auto insurance policies online. The report focuses on insights into the competitive landscape of the online auto insurance acquisition market and is... Leia mais

Apresentação Abr. 3, 2012 | Share

The Synergy of User Generated and Professional Video Content

A recent study conducted by comScore and EXPO provides a compelling case illustration of how using user generated product reviews, together with professionally produced videos, significantly enhances brand equity and sales effectiveness. Leia mais