No dia 27 de março, o time de Client Insights da Comscore Brasil realizou o primeiro evento Comscore University do ano, que teve o tema Social Media. Aproveitamos para compartilhar... Leia mais
Influencer Marketing: Rising Tide of Social Media Influencers in India
Comscore and Thece Partner To Measure Advertising Effectiveness on Livestreams
Comscore at Digiday Publishing Summit
It's All About the Audience
2023 Canadian Year in Review
ID-Free Targeting that Performs
Getting Started With Privacy and Regulation –...
Comscore Congressional District CTV Index
Generative AI: writing, editing and designing in 2023
Monetizing the Full Value of the Consumer for Brands and Publishers with Ma...
Is there Representativeness in Measurement? Why the Move to Cross-Platform...
Comscore’s SVP of Television & Cross-Platform Analytics, Joe Ruthruff, Ph.D., in conversation with CIMM's Managing Director John Watts unpacks the need for representativeness in measurement and what i...
Spooky Stats: Halloween Costume Shopping Trends
Representation in media: Taking a cue from #BillionGirlSummer
Young Women Emerge as Fastest-Growing Sports Audience
From June 2022 to June 2023, there was a 22% increase in the number of females aged 18-24 who visited a sports website or app, more than any other age and gender breakout.
The benefits of impressions-based buying
2023 NBA Finals: Local & National TV Recap
As worlds collide: impact and effectiveness in advertising to Gen Z
The Privacy Forward Conversation – How Consumer Demands are Shaping Online...