As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?
When it comes to digital advertising, we often spend our time pouring over data in order to create planning, modeling, targeting and buying efficiencies, but it’s very easy to get caught up in the process when in the end all anyone wants to know is “did it actually work?” Leia mais
Por: Eli Goodman Tags: Ad Impressions, Ad Validation, AdvertisingcomScore Welcomes Starcom MediaVest Group and Zenith Optimedia as Preferred Strategic Partners for Digital Campaign Ratings
We are extremely pleased to announce that Starcom MediaVest Group and ZenithOptimedia have committed to validated Campaign Essentials (vCE) for digital campaign ratings. Both advertising agencies have been longtime partners of comScore’s, and we look forward to working with them to deliver the value of this technology to so many world class advertiser... Leia mais
Por: Serge Matta Tags: Ad Validation, Advertising
UbiquiTV: Video Fragmentation is the New Reality
Big brand marketing was so much easier when individual TV shows could consistently deliver scale, but the ability to achieve the same target reach and frequency objectives today tends to require advertising on more and more TV shows. That’s where digital video comes in. It helps build reach beyond what TV can cost-effectively achieve alone among prized... Leia mais
Por: Eli Goodman Tags: Advertising, Audience Measurement, Cross Media, Multi-Platform, Tablets
comScore at the NewFronts: UbiquiTV is the New Reality
At the NewFronts, everyone will be looking to decipher the dynamics of this increasingly multi-platform world we live in, where the lines between TV and digital video, and premium and non-premium content, are blurring. Once requiring a cable hookup, TV shows are now being watched on computers, tablets, smartphones and game consoles. And while YouTube... Leia mais
Por: Carmela Aquino Tags: Advertising, AOL, Microsoft, Multi-Platform, Video, TV, Yahoo, YouTubecomScore Welcomes Procter & Gamble as Newest vCE Partner
comScore is delighted to announce that Procter & Gamble (P&G) has agreed to partner with comScore on its validated Campaign Essentials (vCE) capability. vCE is a holistic ad delivery validation solution that provides deep campaign insights, in-flight reporting and daily alerting for convenient and effective campaign management. We are extremely... Leia mais
Por: Serge Matta Tags: Ad Validation, Advertising
Multi-Platform Media Usage is Not a Zero Sum Game
Conventional wisdom would suggest that in this age of media fragmentation, usage of multiple devices – TVs, PCs, smartphones, and tablets – would inevitably cannibalize one another. After watching hours of TV, the last thing you’d want to do is pick up your tablet, stare at another screen, and start surfing the web, right? But in a similar fashion... Leia mais
Por: Eli Goodman Tags: Audience Measurement, Connected Devices, Cross Media, Engagement, Internet Use, Mobile, Multi-Platform, Web Analytics, Web Traffic
Principais tendências que estão moldando o cenário digital no Brasil
Na última semana, a comScore lançou o relatório 2013 Brazil Digital Future in Focus. O estudo apresenta uma visão abrangente das últimas tendências do cenário digital brasileiro, incluindo informações importantes que acompanham a evolução da internet no Brasil como, social mídia, pesquisa, vídeo online, publicidade digital, mobile e e-commerce. Leia mais
Por: Ana Laura Zain Tags: Ad Impressions, Advertising, ecommerce, Facebook, Internet Use, Video, Retail
Android vs. iOS: User Differences Every Developer Should Know
With Android and iPhone now combining for nearly 90 percent of the U.S. smartphone market, many app developers are concentrating their efforts on serving the majority of smartphone users through these two platforms. But there is an inherent tension when resources are limited and developers must choose one over the other, or decide which platform to... Leia mais
Por: Benjamin Travis Tags: Android, Apple, Apps, Google, iOS, iPhone, Mobile, Smartphone2013 Digital Future in Focus Series
In 2012, the digital landscape underwent a sea of change as areas such as search, social, online advertising, mobile and e-commerce each experienced dynamic shifts and disruptions. To guide you in navigating this Brave New Digital World, comScore presents its annual Digital Future in Focus series of global reports which provide industry-leading insights... Leia mais
Por: Carmela Aquino Tags: ecommerce, Mobile, Busca, Shopping, Smartphone, SocialcomScore Collaborates with Solve Media on ‘Native Insights’ Research
Earlier today, Solve Media announced the introduction of a ground-breaking ‘Native Insights’ research initiative based on a collaboration with comScore leveraging a unique implementation of our AdEffx Brand Survey Lift product. This innovative application of brand effectiveness research has demonstrated significant increase in survey responses because... Leia mais
Por: Andrew Lipsman Tags: Advertising