27 Agosto, 2014

iOS App Users Skew Younger than Android Counterparts

Adam Lella
Senior Marketing Insights Analyst
iOS users skew younger than their Android counterparts across the smartphone and tablet segments. 43 percent of iPhone users are between the ages of 18-34 as compared to 39 percent of Android phone users. In addition, 57 percent of iPad users are under age 45 as compared to 53 percent of Android tablet users.

For more insights into the fast-growing mobile app landscape, download a complimentary copy of The U.S. Mobile App Report here.

Mobile Platform App Audience Breakouts by Age

Produtos Relacionados

Mobile Metrix

O comScore Mobile Metrix® oferece o monitoramento direto e contínuo do comportamento do real do consumidor em dispositivos móveis, dando percepção sem precedentes da...
Saiba mais