The Data & Analytics Masterclass in Toronto will explain how to harness the power of big data to arrive at a granular, 360-degree view of the customer, so that you can target and reward your most loyal customers, and know which ones to stop chasing.
What do recent data in digital, mobile and consumer behaviour trends tell us about how the marketing landscape has evolved? Richard Nathans, Sales Manager, Comscore, will discuss at June 4's Data & Analytics Masterclass new digital insights to help you effectively reach today’s Canadian consumer.