Apresentações e documentos

Março 28, 2012

Beyond Search Engines: The Brave New World of Retargeting Data

Palestrante: Eli Goodman, comScore Media Evangelist & James Green, Magnetic CEO
Evento: comScore Webinar

 

 

comScore and Magnetic present new data on consumer search activity and why non-search engine data is becoming a valuable asset for search and display campaigns. Understand how to use search data from beyond the search engine to expand campaigns and drive better display ad performance.

Gain intelligence that you can implement right away:

  • State of search activity across core search and non-search engines
  • Value of non-search engines & their role in the consumer funnel
  • Data opportunities afforded by retargeting
  • Differentiation by vertical across non-search engines
Tags: Advertising